Employer Branding Content Strategist – Spa Therapists, KTV Hosts

2 weeks ago

North Jakarta Jakarta, Indonesia PT. Roda Urban Nusantara.. Full time 35,000,000 - 60,000,000 per year
Job Vacancy: Employer Branding Content Strategist – Spa Therapists, KTV Hosts & Performance Dancers

Company: PT Roda Urban Nusantara (Urbanica)

Location: Pluit, North Jakarta

Employment Type: Full-Time (Hybrid)

Industry: Luxury Spa, Nightlife, KTV, Entertainment & Talent Attraction


Company Overview

Urbanica adalah grup hospitality premium dengan jaringan Men's Spa, Lounge, Bars, dan KTV. Kami mengelola lingkungan kerja yang berfokus pada talent experience, performance culture, dan aspirasi karier di dunia spa therapy, entertainment, dan nightlife premium.

Dalam fase ekspansi talent yang cepat, perusahaan membutuhkan konten employer branding yang bukan hanya informational tetapi emosional, aspiratif, dan mampu mengubah rasa penasaran menjadi keinginan untuk bergabung.


Position Summary

Sebagai Employer Branding Content Strategist, Anda akan merancang konten yang menarik talent di kategori Spa Therapists, KTV Hosts, dan Performance Dancers, dengan pendekatan visual, script, dan messaging yang elegan—bukan vulgar, bukan gimmick, tetapi aspiratif dan empowering.

Peran ini menggabungkan storytelling psychology, content funnel strategy, short video scriptwriting, dan social recruitment funnel optimization.


Key Responsibilities
  • Merancang strategi konten employer branding untuk menarik talent kategori spa, KTV, dan performance entertainment.
  • Membuat skrip video pendek untuk TikTok/Reels dengan tone aspiratif, confident, elegant, dan persuasive.
  • Mengembangkan persona audience dan creative direction berdasarkan behaviour, aspiration, dan emotional driver.
  • Menangani funnel konten yang menghasilkan leads kandidat tanpa bergantung sepenuhnya pada paid ads.
  • Mengelola editorial calendar, video theme, CTA strategy, dan narrative consistency across platforms.
  • Menganalisis performa konten menggunakan insight (view-through, save rate, conversion, CTA click trend) untuk iterasi strategi.
  • Mengemas pekerjaan talent menjadi storytelling yang positif, berkelas, dan mencerminkan budaya eksklusif.
  • Berkolaborasi dengan Talent Acquisition, Ops, dan Creative Production untuk memastikan alignment dan delivery.

Qualifications
  • Minimal 2 tahun pengalaman dalam employer branding content, recruitment marketing, TikTok strategy, creative content, atau entertainment social media.
  • Memahami behavioural audience segmentation, aspirational storytelling, dan konten persuasi berbasis estetika.
  • Memiliki portofolio konten (reels, TikTok, ads, storytelling copy, recruitment content).

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