Product Marketing Executive

6 days ago


Indonesia Jakarta Green Office Park Traveloka Full time $80,000 - $120,000 per year

It's fun to work in a company where people truly BELIEVE in what they're doing

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Job Description

- Plan and execute CRM and loyalty engagements, campaign planning, launch strategy, and ongoing optimization
- Measure, monitor, evaluate and refine CRM programs to improve the efficiency and effectiveness of marketing campaigns and increasing revenue
- Manage end-to-end segmentation, automation, optimisation, personalization, and reporting of the user lifecycle
- Drive platform retention, loyalty, engagement, and usage metrics (e.g. DAU/MAU, purchases)
- Analyze and enhance CRM initiatives through A/B testing

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Requirements

  • Graduated from reputable university. Bachelor's degree in Marketing, Business, Math, Engineering, or a related field
  • 1-2 years of experience in CRM, growth marketing, or customer analytics roles
  • Proficient in delivering campaigns and managing automation with rigorous A/B testing
  • Excellent project management and communication skills
  • Demonstrates a strong sense of ownership, responsibility, and commitment
  • Familiarity with CRM software (e.g. Braze, SFMC) is a plus
  • Experience in HTML is a plus

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us



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