Consumer Insights Manager

5 days ago

Jakarta, Jakarta, Indonesia Private Advertiser Full time 120,000,000 - 180,000,000 per year

Key Responsibilities and Accountabilities

You will be the core expert responsible for designing, executing, and translating a full range of market research projects into strategic business action.

1. Research Design and Management

  • Design and Execute comprehensive quantitative and qualitative research studies, translating complex business questions into clear, actionable learning plans and related research methodologies.

  • Lead the end-to-end management of foundational CMI projects, including:

  • Brand Health Tracking

  • Usage & Attitude (U&A) Studies
  • Concept Development and Testing
  • Product and Packaging Testing
  • Communications Testing
  • Drive speed and efficiency in the research process, utilizing rapid research techniques without compromising the integrity or quality of the insights.

2. Data Integrity and Analysis

  • Review and critique research instruments, particularly questionnaires, with a keen eye for identifying and eliminating potential biases in construction.
  • Conduct hands-on analysis of raw data using tools such as Quanvert, SPSS, Power BI, or related database management systems to uncover non-obvious patterns and insights.
  • Apply a strong understanding of basic statistical techniques to ensure research findings are statistically sound and reliable.

3. Strategic Translation and Storytelling

  • Transform complex statistical and analytical outputs into clear, concise, and compelling storytelling content for marketing and executive teams.
  • Present research results effectively, driving consensus and influencing critical business decisions related to product, communication, and strategy.
  • Ground insights in core marketing principles, including the 4Ps of Marketing and the marketing funnel, to ensure strategic relevance for JAPFA brands.

Required Qualifications and Experience

Professional Experience

  • Experience: 4–6 years of progressive experience in quantitative market research.
  • Background: Experience gained either at a top-tier research firm (Nielsen, Kantar, Ipsos, etc.) and/or within the Consumer Insights function of a leading FMCG/CPG company.
  • Tool Proficiency: Demonstrated experience in analysis of raw data using statistical or database management tools (Quanvert, SPSS, Power BI, or similar).

Educational and Skills Requirements

  • Education: Bachelor's degree in Marketing, Business, or a related field.
  • Analytical Skills: Highly effective analytical skills with a solid grasp of basic statistical techniques.
  • Communication: Excellent communication and presentation skills, with the ability to simplify complex data into business context.
  • Language: Fluency in both written and spoken Bahasa Indonesia and English is required.
  • Marketing Acumen: A fundamental understanding of basic marketing principles (e.g., 4Ps, marketing funnel).

  • Brand & Consumer Insight Admin

    7 days ago

    Jakarta, Jakarta, Indonesia PT Lemonilo Indonesia Sehat Full time 30,000,000 - 45,000,000 per year

    As a company, Lemonilo is also deeply committed to equity, inclusion, and diversity. We welcome all qualified applicants and consider them for employment regardless of gender, race, ethnicity, color, disability, political opinion, sexual orientation, age, religion, health status, or any other status protected by applicable law.Key Responsibilities :The Admin...

  • Senior Executive, Consumer Insights

    7 days ago

    Jakarta, Jakarta, Indonesia NielsenIQ Full time 120,000,000 - 240,000,000 per year

    Job Description Key ResponsibilitiesProject & Client ManagementLead and manage end-to-end research projects, ensuring timely and accurate delivery.Develop comprehensive, insightful, and client-ready reports that meet high standards of quality.Uphold and enhance Customized Research methodologies in line with evolving client expectations and market...

  • Consumer Insights Associate

    7 days ago

    Jakarta, Jakarta, Indonesia Worldpanel Full time 20,000,000 - 40,000,000 per year

    Are you a dynamic individual with a passion for consumer market research? We are seeking anConsumer Insights Associateto join our team in Indonesia on a6-month contract basis, with the potential for full-time conversion upon successful completion of the contract.WHAT'D YOU DO:Client Management:Conducts standard checks to ensure that deliverables are...

  • Insight Consultant

    21 hours ago

    Jakarta, Jakarta, Indonesia Populix Full time

    About us:  Populix is a consumer insights platform that helps businesses connect with its database of respondents and provides them with insights to better understand the preferences of Indonesian consumers. Populix has a pool of over 1,000,000 diverse, readily accessible, and highly qualified respondents across Indonesia. Its products range from intensive...

  • Insight Executive

    21 hours ago

    Jakarta, Jakarta, Indonesia Populix Full time

    About us:  Populix is a consumer insights platform that helps businesses connect with its database of respondents and provides them with insights to better understand the preferences of Indonesian consumers. Populix has a pool of over 1,000,000 diverse, readily accessible, and highly qualified respondents across Indonesia. Its products range from intensive...

  • CMO (Digital Marketing and Consumer Insight)

    7 days ago

    Jakarta, Jakarta, Indonesia Robert Walters Full time 15,000,000 - 25,000,000 per year

    An exciting CMO (Digital Marketing and Consumer Insight) job opportunity has become available to lead a heritage brand of a highly reputable Retail company. Due to excellent results and future expansion plans, the role plays a key role in the marketing team's continued development and success.What you'll do:Focus on the development of product marketing as...

  • Senior Data Scientist, Market Insights

    7 days ago

    Jakarta, Jakarta, Indonesia Data Science Full time 36,000,000 - 48,000,000 per year

    Get to Know the TeamThe Market Insights Team helps shape strategic and operational decisions in the company by providing compelling insights into industry developments, market movements and competitive dynamics in the businesses that Grab operates - namely transport, food, payments, and platform services. Our value proposition comes from the diverse lenses...

  • Data and Insights Analyst

    7 days ago

    Jakarta, Jakarta, Indonesia GoTo Group Full time 5,000,000 - 15,000,000 per year

    About the Role As a Data & Insights Analyst - Senior Associate on the Merchant Growth team, you'll turn merchant data into clear insights that drive business growth. You'll dig into trends and merchant spending behavior to uncover opportunities, spot risks, and forecast what's ahead. Partnering closely with strategy, product, and sales your work will guide...

  • Senior Data Scientist, Market Insights

    5 days ago

    Jakarta, Jakarta, Indonesia Grab Full time $120,000 - $200,000 per year

    Company Description About Grab and Our WorkplaceGrab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to...

  • Indonesia Chocolate Insights

    5 days ago

    Jakarta, Jakarta, Indonesia Mondelēz International Full time

    Job DescriptionAre You Ready to Make It Happen at Mondelēz International?Join our Mission to Lead the Future of Snacking. Make It With Pride.In this role you will mine and combine multiple data sources (retail, consumer, market, demographic, etc.) to provide powerful, action-oriented recommendations. Also you will support and drive the deployment and...