Social Media Marketing Manager

IMPORTANT, IF YOU DO NOT HAVE AT LEAST 35,000 TOTAL FOLLOWERS, NEED NOT APPLY

SKHAI – High End Property Developer | Phuket, Koh Samui, Bali, Mykonos, Ibiza

Elevate Luxury Real Estate in Paradise with SKHAI

SKHAI is a premier luxury real estate developer creating high-yield pool villas and premium properties in the world's most iconic tropical and Mediterranean destinations. Our properties offer exceptional investment returns, turnkey rental management, and an unparalleled lifestyle for affluent buyers and investors. As we expand rapidly with new projects and a global audience, we're seeking a creative, results-driven
Social Media Marketing Manager
to own and grow our presence on key visual platforms, driving engagement, brand awareness, lead generation, and conversions through compelling content and targeted campaigns.

The Role

This is a high-impact, hands-on position (potentially remote/hybrid, with possible locations in Bangkok, Bali, Phuket, or Koh Samui based on current postings). You'll report to the Head of Marketing. Focusing exclusively on
Facebook
,
Instagram
, and
TikTok
to showcase luxury villas, project developments, lifestyle vibes, investor success stories, and paradise living. Your work will blend creative video production, strategic campaigning, community management, and performance analysis to attract high-net-worth individuals (HNWIs) and real estate investors.

Key Responsibilities

• Own day-to-day management and content strategy for
  Instagram
  ,
  Facebook
  , and
  TikTok
  accounts (@skhairealestate on Instagram/Facebook, and aligned TikTok presence).
• Create and produce high-quality, engaging short-form and long-form video content for
  TikTok
  and
  Instagram Reels
  — including drone footage of villas, virtual tours, construction updates, handover experiences, lifestyle shoots (e.g., infinity pools, sea views, luxury interiors), investor testimonials, and trend-based challenges to highlight Phuket/Koh Samui/Bali living.
• Develop and execute paid and organic
  campaigns
  across platforms: lead-gen ads for property inquiries, awareness campaigns for new project launches, retargeting for warm leads, and conversion-focused ads tied to investment returns and rental yields.
• Plan and schedule a consistent content calendar featuring stunning visuals, captions optimized for luxury appeal, hashtags (#LuxuryVilla #PhuketRealEstate #KohSamuiLiving #BaliVillas etc.), and cross-platform synergy.
• Manage community engagement: respond to comments/DMs, build relationships with followers/influencers, monitor mentions, and foster user-generated content (e.g., reposts from villa owners).
• Collaborate with internal teams (marketing, sales, development) and external photographers/videographers to source assets for projects in Phuket, Koh Samui, Bali, and beyond.
• Run A/B testing on creatives, ad copy, targeting (e.g., HNWIs in Asia/Europe, real estate investors), and optimize for KPIs like reach, engagement, click-throughs, lead forms, and cost-per-lead.
• Analyze performance using Meta Business Suite, TikTok Analytics, and tools like Google Analytics for traffic referrals; report monthly insights and recommendations to leadership.
• Stay ahead of platform trends (e.g., TikTok algorithms, Instagram carousels/Reels, Facebook video prioritization) and luxury real estate social best practices.

Qualifications

• 3–7+ years of experience as a Social Media Manager or specialist, ideally in luxury brands, real estate, hospitality, travel, or high-end lifestyle sectors.
• Proven track record managing
  Facebook
  ,
  Instagram
  , and
  TikTok
  for premium brands — with strong emphasis on video content creation/editing (CapCut, Premiere Pro, or similar) and campaign management yielding leads/sales.
• Hands-on expertise with Meta Ads Manager, TikTok Ads, content scheduling tools (e.g., Later, Hootsuite, Meta Business Suite), and basic analytics.
• Creative eye for luxury aesthetics: ability to produce or direct visually stunning, aspirational content that reflects ultra-modern villas and paradise vibes.
• Understanding of HNWI buyer journeys, real estate investment messaging, and conversion optimization on social platforms.
• Excellent written skills for captions, ad copy, and multilingual content (English primary; Thai/Chinese advantageous for regional targeting).
• Self-starter comfortable in a fast-paced, entrepreneurial environment; ability to work remotely or hybrid.
• Portfolio of past work showing successful campaigns, video series, and growth metrics (e.g., follower increases, engagement rates, leads generated).

What We Offer

• Competitive salary + performance bonuses tied to engagement, leads, and campaign ROI.
• Opportunity to shape the social presence of a fast-growing luxury real estate brand in paradise destinations.
• Flexible remote/hybrid setup with potential travel to stunning project sites (Phuket, Koh Samui,
  Mykonos, Ibiza
• Access to professional tools, photography/videography resources, and a dynamic team.

To Apply

Email your resume, portfolio/link to relevant social campaigns (especially TikTok/Instagram videos), and a cover letter highlighting your experience with Facebook/Instagram/TikTok for luxury/premium brands to

Use the subject line:
"Application: Social Media Marketing Manager – [Your Full Name] – [ Your current Location ]