Digital Tracking Engineer

2 days ago

Tangerang, Banten, Indonesia NEX Entertainment Full time

NEX Entertainment
is a dynamic digital entertainment company, revolutionizing the landscape of live streaming, content creation and talent management. We are dedicated to bringing a fast-forward, next-level experience for talented individuals seeking to make their mark in the digital world.

Our mission is to democratize entertainment content and monetize talents through a unique combination between technology and human connections.

We envision building the next generation content creation platform, offering a platform that not only showcases talent but also provides an unparalleled entertainment experience for audiences worldwide.

Currently, we are looking for
Ad Tech & Tracking Integration Specialist/Digital Tracking Engineer
, with
Job Summary
:

To bridge the gap between client performance campaigns (especially on TikTok), website tracking, and data analytics. You will interpret the TikTok algorithm/ads ecosystem, ensure tracking (pixels, APIs) is accurately implemented on client websites, synchronize data flows, and deliver insights to optimise ROAS and conversion performance.

Key Responsibilities

  • Implement, manage and optimise tracking pixels and APIs (TikTok Pixel, website events, conversion endpoints).
  • Translate into actionable website/landing-page tracking strategy.
  • Integrate client websites with ad platforms and analytics tools: ensure data flows from website → tracking layer → ad platform → analytics dashboard.
  • Work with web development team to ensure proper tagging, event standardisation (e.g., pageview, add-to-cart, purchase), data layer setup, and server-side or client-side tracking as needed.
  • Analyse data from campaigns and website events, create reports showing how algorithm/ads → website behaviour → conversion, and present to clients.
  • Troubleshoot tracking issues, data discrepancies, and ensure tracking integrity (data accuracy, minimal event loss).
  • Maintain documentation of tracking setups, data pipelines, APIs, tag management, and performance benchmarks.
  • Stay updated on TikTok algorithm updates, ads product changes, tracking/attribution best practices, and advise clients accordingly.
  • Collaborate with the marketing operations, web development, analytics, and client-service teams to deliver integrated tracking & performance solutions.

Qualifications

  • Bachelor's degree in Information Technology, Computer Science, Marketing Technology, or related field.
  • 3-5 years of experience in digital marketing technology, ad tech, performance marketing or tracking/analytics implementation.
  • Hands-on with tracking and analytics tools (TikTok Pixel, Google Tag Manager, Meta Pixel, Google Analytics/GA4, etc.).
  • Experience implementing website tracking (pixels/events), API integrations, conversion modelling, data flows.
  • Good knowledge of web technologies (HTML/CSS/JavaScript), at least basic understanding of server-side implementation/tracking.
  • Strong analytical skills: able to interpret campaign and website data, draw insights regarding algorithm/ads optimisation, conversion paths.
  • Good communication skills: able to explain tracking/tech setups to clients, marketing teams, non-technical stakeholders.
  • Up-to-date with digital advertising ecosystem, algorithm changes (especially TikTok), privacy/attribution/tracking issues.

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