Marketing Creative Manager
3 days ago
Job Description
- Develop and execute creative marketing strategies aligned with brand and business objectives.
- Lead, manage, and supervise the Social Media Specialist and Digital Marketing Specialist teams.
- Define overall creative direction for organic content, digital advertising, and marketing campaigns.
- Develop and oversee 360° marketing campaigns across social media, digital ads, KOL/influencer, store, and marketplace channels.
- Ensure content and campaigns are structured based on the marketing funnel (awareness, engagement, conversion).
- Collaborate closely with Brand, Sales, Product, and Business teams to ensure alignment.
- Provide creative direction for digital advertising assets (Meta Ads, TikTok Ads, Google Ads).
- Ensure consistency of brand visual identity, tone of voice, and messaging across all channels.
- Oversee creative production quality, timelines, and deliverables.
- Monitor and evaluate content and campaign performance based on marketing KPIs.
- Translate performance data into creative insights and improvements.
- Coach, guide, and develop team capabilities through regular feedback and reviews.
Qualifications
- Bachelor's degree in Marketing, Communication, Design, or a related field.
- Minimum 4–6 years of experience in creative, marketing, or digital roles.
- Proven experience leading Social Media and Digital Marketing teams (mandatory).
- Strong understanding of branding, storytelling, and creative strategy.
- Solid knowledge of digital marketing and performance advertising (funnel strategy, CTR, CPC, CPA, ROAS).
- Experience managing both organic content and paid campaigns.
- Strategic thinker with a hands-on execution mindset.
- Up-to-date with social media trends, content formats, and digital advertising developments.
- Strong analytical skills with the ability to translate data into creative direction.
- Excellent leadership, communication, and presentation skills.
- Ability to work in a fast-paced, target-driven environment
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