Digital Strategist

4 days ago

West Jakarta Jakarta, Indonesia mGanik Group - PT Mganik Grup Mitra Indonesia Full time 6,000,000 - 12,000,000 per year

Role Purpose

Digital Strategist
is responsible for shaping and executing mGanik Nutrition's
Owned and Earned Media strategy
— driving brand visibility, engagement, and awareness across digital platforms.

This role leads a dynamic team to managing
Social Media (Owned Media), PR & Partnership, and KOL Management (Earned Media)
.

Key Responsibilities

1. Strategic Planning & Execution

  • Develop digital content and communication strategies across Owned and Earned Media, and lead the team in executing them effectively — ensuring all initiatives are strategic, actionable, and aligned with brand objectives and audience insights.
  • Translate brand positioning into relatable digital storytelling that connects emotionally with audiences and builds brand love.
  • Ensure mGanik Nutrition consistently leads social conversations through culturally relevant, insight-driven, and trend-winning content.
  • Collaborate closely with the Advertising Team to align organic and paid efforts for maximum funnel impact and audience continuity.

2. Owned Media – Social Media Leadership

  • Oversee strategy, storytelling, and content calendar across platforms (Instagram, TikTok, YouTube, Facebook, etc.).
  • Build relatable, educational, and shareable content that reflects mGanik's brand essence and values.
  • Optimize social performance using analytics, trend monitoring, and creative innovation.
  • Ensure consistent brand voice, tone, and visual identity.

3. Earned Media – PR, Partnership, and KOL Collaboration

  • Design and execute influencer and PR strategies that amplify campaigns and enhance credibility.
  • Manage collaborations with KOLs, creators, and brand ambassadors — from selection to performance review.
  • Oversee digital budget allocation across earned initiatives for efficiency and measurable ROI.
  • Evaluate campaign success via brand impact, engagement quality, and
    cost per view / earned reach efficiency
    .

4. Campaign Development & Integration

  • Partner with Brand, Paid Media, and CRM teams to deliver full-funnel, integrated digital campaigns.
  • Lead creative ideation that translates brand vision into digital-first storytelling and engagement.
  • Ensure every digital execution reinforces mGanik's key message pillars and purpose.

5. Team Leadership & Development

  • Lead and mentor teams across content creation, PR, and KOL management.
  • Define and monitor clear performance metrics:
    Owned Media:
    followers, engagement rate, views, reach.
    Earned Media:
    CPV, CPE, and campaign efficiency.
  • Foster a culture of creativity, accountability, and data-driven improvement.

Qualifications

  • Bachelor's degree in
    Marketing, Communications, or Digital Media
    .
  • 5–7 years
    of experience in
    digital brand communication or social media strategy
    — ideally within
    FMCG, Health, or Nutrition
    industries.
  • Proven track record in
    building and managing social & influencer ecosystems
    that deliver real business impact.
  • A strong mix of
    creative thinking, data-driven decision-making, and commercial acumen
    .
  • A
    visionary digital strategist
    who thrives in fast-moving, dynamic environments and knows how to turn insights into actions.
  • Deep understanding of
    emerging digital trends, cultural shifts, and evolving consumer behavior
    .
  • An
    empathetic and inspiring leader
    who can energize teams, foster collaboration, and drive performance with purpose.

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