Performance Marketing Analyst

About the role:

We're looking for an experienced and strategic Senior Performance Marketing who can drive user acquisition, player quality, and monetization growth across Majamojo's game portfolio. This role combines hands-on campaign execution with strategic leadership — balancing data-driven performance optimization with strong understanding of brand visibility and product awareness in the gaming ecosystem.

You will lead paid marketing initiatives across UA, retargeting, in-app ads, and awareness channels, working closely with creative, product, and monetization teams to ensure sustainable ROI and player lifetime value.

What You Will Do, but not limited to:

User Acquisition & Growth

• Plan, execute, and optimize multi-channel campaigns across Google UAC, Meta Ads, TikTok Ads, ASA, Unity Ads, IronSource, Moloco, and others.
• Manage campaign structures, bidding strategies, and budget pacing to achieve CPI, ROAS, and LTV targets.
• Develop and maintain a growth forecast model based on acquisition cost, retention, and monetization KPIs.
• Analyze existing channels and identify new opportunities to increase ROI and new users.
• Integrate ad channels with data analytics tools such as Adjust and Firebase.

Product & Brand Awareness

• Design and execute brand awareness and product visibility campaigns (YouTube, TikTok TopView, influencer, display) to expand reach and strengthen IP presence.
• Coordinate with brand and content teams to align messaging between performance and brand campaigns.
• Coordinate with brand and content teams to align messaging between performance and brand campaigns.
• Analyze uplift in awareness, engagement, and organic install growth from upper-funnel efforts.

In-App Ads Monetization

• Collaborate with the monetization team to optimize in-app ad networks (AdMob, Unity Ads, AppLovin MAX, IronSource, etc.).
• Track ad fill rate, eCPM, ARPDAU, and balance between ad monetization and user experience.
• Suggest creative placements or event-driven ad triggers to increase ad revenue without harming retention.

Creative Strategy & Asset Intelligence

• Analyze ad creative performance and identify winning themes, messages, and formats.
• Work closely with the creative team to brief data-inspired asset requests (video, static, playable ads).
• Build and maintain an asset performance dashboard with clear recommendations per audience segment.
• Research trending creatives in the market and apply the findings to enhance asset performance and campaign results.

Reporting & Leadership

• Lead weekly performance reviews with product and finance to align UA efficiency and revenue targets.
• Provide insights and learnings across CPI, ROAS, LTV, Retention, and cohort performance.
• Mentor and develop junior performance marketers to execute with operational excellence.

Requirements

• Bachelor's degree in Marketing, Business, or Data/Analytics.
• 3–6 years of experience in performance marketing or user acquisition, preferably in mobile gaming or app publishing.
• Deep hands-on knowledge of:
• Google Ads (UAC), Meta Ads Manager, TikTok Ads, ASA, Unity / IronSource / AdMob / AppLovin MAX.
• App tracking tools: Appsflyer, Adjust, Firebase Analytics.
• Cohort and revenue analysis (ROAS, LTV, ARPU, Retention).
• Strong analytical skills with the ability to translate data into actionable strategy.
• Proven success managing large budgets and scaling paid campaigns profitably.
• Understanding of upper-funnel marketing (awareness, influencer, video, PR synergy).
• Experience collaborating with product, creative, and BI teams in fast-paced environments.
• Excellent communication and presentation skills in both Bahasa Indonesia and English.
• Passion for games, mobile apps, and player communities.

Nice to Have

• Experience with creative automation / asset versioning tools.
• Familiarity with programmatic buying platforms or DSPs (e.g., Liftoff, Mintegral, Moloco).
• Basic SQL / data visualization (Looker, Tableau, Data Studio).
• Prior work in Southeast Asia gaming markets (Indonesia, Philippines, Thailand, Malaysia).

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