Affiliate Marketing Specialist

5 days ago

Surabaya, East Java, Indonesia MOM UUNG OFFICIAL Full time
  1. Recruitment & Filtering of Affiliates (Live-Focused)

Identify and recruit affiliates/KOLs who actively conduct live streaming on TikTok.

Screen candidates based on: relevant niche (e.g. parenting, baby care, maternity, breastfeeding), live engagement rate, conversion potential, and past sales performance.

Conduct initial onboarding process for new affiliates.

  1. Affiliate Enablement & Campaign Support

Provide structured campaign briefs (including product USPs, selling angles, and GMV targets).

Supply promotional materials, top-performing SKUs, and live content strategies.

Coordinate the delivery of product samples and other content needs.

Conduct roleplays/live simulations to prepare affiliates before going live.

  1. Exclusive Affiliate Program Management

Manage and grow the Exclusive Affiliate Program:

Ensure dedicated communication, special treatment, and enhanced support for top affiliates.

Develop bundling strategies, collaborative content, and competitive live streaming slots.

Monitor their contribution to total affiliate GMV.

Design and implement loyalty or special incentive programs (e.g. tiering, bonuses, extra commission).

  1. Live Performance Monitoring & Optimization

Track affiliate live streaming performance in real-time and on a daily basis: live duration, peak viewers, engagement, conversion rate, and product-specific performance during live sessions.

Provide feedback, content suggestions, and routine training to enhance live quality.

Identify high-potential affiliates to nurture into top performers.

  1. Data Tracking & ROI Analysis

Manage systematic tracking of affiliate links, SKU performance, and live conversions.

Prepare weekly and monthly reports covering: GMV per affiliate, live streaming metrics, and contributions from exclusive vs. non-exclusive affiliates.

  1. Cross-Functional Coordination

Collaborate closely with internal teams:

Marketing (for campaign alignment and ad push),

Content (for visual assets and live cues), and

Sales (for target synchronization and discount strategies).

Share field insights to inform product development and campaign strategy.

  1. Campaign Execution & Strategic Initiatives

Initiate and execute collaborative campaigns (e.g. thematic live fests, product bundling, flash sales).

Encourage inter-affiliate collaboration (joint lives, live battles, co-hosting).

Manage a live streaming calendar to ensure fair and effective time slot distribution.

  1. Affiliate Engagement & Motivation

Design performance-based incentive and competition programs:

Live challenges, weekly rewards, "Affiliate of the Month."

Build strong relationships with affiliates to maintain engagement and loyalty.

Create regular communication and feedback spaces (e.g. WhatsApp/Telegram groups, monthly catch-up calls).

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