Staff Marketing Communication
1 week ago
Marketing Communication (MarCom)
Postman Resto & Cafe Fusion
Lokasi : Dharmahusada, Surabaya
Tanggung Jawab:
· Mengembangkan dan mengeksekusi strategi komunikasi pemasaran untuk meningkatkan awareness dan penjualan.
· Mengelola konten media sosial (IG, TikTok, FB) termasuk caption, foto, dan video pendek.
· Membuat materi promosi: banner, poster digital, signage, menu board, dan media branding lainnya.
· Mengembangkan konsep campaign, promo musiman, dan event restoran.
· Melakukan foto & video produk makanan/minuman untuk kebutuhan konten.
· Berkolaborasi dengan tim kitchen & service untuk peluncuran menu baru atau kegiatan promosi.
· Mengelola kerja sama dengan influencer, media kuliner, dan food blogger.
· Melakukan analisis tren pasar dan kompetitor sebagai dasar strategi marketing.
· Membuat laporan performa kampanye setiap periode.
· Memastikan konsistensi brand di seluruh kanal komunikasi dan area restoran.
Kualifikasi:
· Pendidikan minimal SMA/D3/S1 Komunikasi, Marketing, PR, atau bidang terkait.
· Pengalaman minimal 1–2 tahun di MarCom F&B (lebih disukai resto & cafe).
· Menguasai media sosial & pembuatan konten.
· Kreatif, detail, memiliki sense visual yang baik.
· Mampu mengambil foto/video dasar untuk konten.
· Komunikatif, disiplin, mampu bekerja dengan tenggat waktu.
· Mampu bekerja mandiri maupun dalam tim.
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