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Product Marketing Manager

2 weeks ago

Jakarta, Jakarta, Indonesia MODENA Full time

Key Responsibilities

  • Drive cross-functional alignment with Sales, Retail Marketing, and Product Planning to synchronize product strategies, assortment planning, visual display standards, and annual budget allocations.
  • Identify and evaluate new product opportunities through market research, consumer insights, and competitor benchmarking; support end-to-end product launch readiness.
  • Lead and execute product launch campaigns, including roadshows, in-store activations, and digital communication alignment to strengthen product awareness and conversion.
  • Analyze consumer behaviors, buying patterns, and demographic characteristics to ensure accurate channel and product mapping for effective distribution strategies.
  • Oversee and optimize product introductions, ensuring sales acceleration through strategic positioning, pricing, and promotional initiatives.
  • Monitor competitor activities and campaigns, providing actionable insights for pricing strategy, promotional mechanics, and market differentiation.
  • Collaborate closely with the Market Analyst Team to implement and refine PSI (Production, Sales, Inventory) strategies and ensure product availability aligns with market demand.
  • Develop product performance reports, identifying growth opportunities and recommending improvements across product mix, promotional plans, and channel effectiveness.

Qualifications

  • Bachelor's degree in Marketing, Business, or a related discipline.
  • Minimum 5 years of experience in product marketing, brand management, or category management.
  • Strong communication, negotiation, and stakeholder management capabilities.
  • Proficient in data analysis, with the ability to interpret insights and translate them into actionable product strategies.
  • Hands-on experience in project management, including campaign execution and cross-team coordination.
  • Strong presentation and storytelling skills for internal and external audiences.
  • Advanced proficiency in Microsoft PowerPoint and Excel; familiarity with analytics tools is a plus.
  • Highly customer-obsessed, with the ability to craft market strategies anchored on consumer needs and behavior trends.