Product Manager
1 week ago
We are looking for an experienced Product Manager – OTC Pharmaceutical to lead brand strategy, product development, and go-to-market execution for our OTC portfolio. This role plays a key part in driving business growth while ensuring full compliance with regulatory standards.
Key Responsibilities
- Develop and execute brand strategy and annual marketing plans for OTC products
- Manage end-to-end product lifecycle, including new product launches and line extensions
- Conduct market, consumer, and competitor analysis to identify growth opportunities
- Collaborate closely with Sales, Medical, Regulatory, and Supply Chain teams
- Lead integrated marketing campaigns (ATL, BTL, digital, activation)
- Monitor product performance using market data (sell-in, sell-out, market share)
- Manage marketing budget and evaluate campaign ROI
- Ensure all marketing activities comply with BPOM regulations and internal SOPs
Requirements
- Bachelor's degree in Pharmacy, Life Sciences, Marketing, Business, or related field
- Minimum 3–5 years of experience in Product Management / Brand Management within OTC pharmaceutical or consumer health
- Strong understanding of OTC market dynamics and regulatory requirements
- Proven experience in product launch and brand management
- Strong analytical, communication, and presentation skills
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