Digital Marketing Specialist

2 weeks ago

East Jakarta Jakarta, Indonesia Pt. Indonuans Stary Grup Full time 40,000,000 - 80,000,000 per year

PT. Indonuans Stary Grup, sebuah perusahaan yang bergerak di industri Fashion Retail, sedang mencari Digital Marketing Specialist yang berbakat dan berpengalaman untuk bergabung dengan tim kami. Sebagai Digital Marketing Specialist, Anda akan memainkan peran kunci dalam mengembangkan dan mengimplementasikan strategi pemasaran digital yang inovatif dan efektif untuk membantu perusahaan mencapai tujuan bisnisnya.

Tanggung Jawab Utama

  • Merancang, mengembangkan, dan mengoptimalkan kampanye iklan digital di berbagai platform, termasuk mesin pencari, media sosial, dan saluran digital lainnya.
  • Menyusun dan mengembangkan strategi promosi untuk meningkatkan Brand Awareness melalui semua channel digital (Social media, Marketplace, Website dan lainnya)secara efektif dan efisien
  • Mengelola dan melakukan optimasi terhadap seluruh channel digital (Social media, Marketplace, Website dan lainnya).
  • Meningkatkan konversi penjualan melalui strategi remarketing, email marketing, dan SEO/SEM.
  • Mengimplementasikan semua strategi promosi dan campaign secara konsisten.
  • Menyusun anggaran dalam pemasaran dan mengelola secara efektif dan efisien sesuai dengan target yang ditetapkan
  • Menganalisis data dan metrik kinerja kampanye untuk mengidentifikasi peluang optimalisasi dan memberikan wawasan yang dapat ditindaklanjuti.
  • Memantau tren industri dan pesaing, serta mengimplementasikan strategi baru untuk meningkatkan keunggulan kompetitif.
  • Mengoptimalkan website perusahaan dan aplikasi seluler untuk meningkatkan pengalaman pengguna dan visibilitas merek.
  • Menjalin hubungan yang baik dengan mitra bisnis, content creator, influencer untuk meningkatkan penjualan produk
  • Merencanakan dan mengorganisir acara branding, peluncuran produk, dan partisipasi dalam pameran fashion.
  • Mengukur dan melaporkan keberhasilan strategi digital secara teratur kepada manajemen.

Keterampilan dan Kualifikasi

  • Gelar sarjana dalam bidang Pemasaran, Komunikasi, Manajemen Bisnis, atau bidang terkait.
  • Minimal 3 tahun pengalaman bekerja sebagai Digital Marketing Specialist, terutama di industri Fashion
  • Pemahaman yang mendalam tentang konsep pemasaran digital, termasuk SEO, PPC, media sosial, dan analitik web.
  • Menguasai dan mampu merancang digital strategy, marketing strategy, marketing campaign
  • Kemampuan analitis yang kuat untuk mengubah data menjadi wawasan yang dapat ditindaklanjuti.
  • Kreativitas dan kemampuan problem-solving untuk mengembangkan kampanye pemasaran digital yang inovatif.
  • Komunikasi lisan dan tertulis yang efektif untuk berkolaborasi dengan tim lintas fungsional.
  • Pengetahuan tentang alat dan platform pemasaran digital terkini, seperti Google Ads, Meta Ads, dan Google Analytics.
  • Analitis, kreatif, dan memiliki pemahaman yang baik terhadap perilaku konsumen
  • Dapat bekerja dibawah tekanan/target

Manfaat Utama

  • Kesempatan untuk berkembang.
  • Lingkungan kerja yang inovatif dan kolaboratif, mendorong kreativitas dan pembelajaran.
  • Budaya perusahaan yang menjunjung keberagaman, inklusi, dan kesetaraan.

Jika Anda tertarik untuk bergabung dengan tim kami yang berdedikasi, lamar posisi ini sekarang juga

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