Product Marketing Manager

About Luxehouze

Luxehouze is Asia's leading online marketplace platform to buy and sell authentic luxury watches and bag from the likes of Richard Mille, Patek Philippe, Hermes and many more. Established in 2021, Luxehouze was created as a safe marketplace platform with two end customers in mind: both buyers and sellers. We ensure that all luxury goods being sold through our platform are 100% authentic and that our sellers are both credible and trustworthy through our rigorous verification and authentication processes that we have in place.

Job Overview

We are seeking to hire an experienced Product Marketing Manager to join our existing top-notch team. If you're a hard-working professional, Luxehouze is an excellent place to grow your career.

Main responsibilities will include

• Demonstrate full ownership and accountability of all Luxehouze services to be ready from a commercial perspective. Your success will be measured by the growth of users, feature adoption, and profitability
• Create, execute, manage, and analyze marketing playbook and optimize it for maximum ROI; able to create the go-to-market strategy, lead the implementation of 360 media plan with excellent project management skills, strong data-driven in campaign performance analysis
• Develop Go-to-Market (GTM) strategy for product and feature launches by utilizing all 7Ps Marketing strategies
• Execute GTM strategy and optimize it for maximum ROI, including but not limited to managing a campaign end-to-end, from planning, executing, evaluating, and being data-driven when conducting campaigns
• Collaborate with the tech, product, merch, and project teams to align and implement infrastructure, tools, and support needed for marketing
• Drive and manage prioritization of marketing initiatives to achieve the assigned marketing goals and understand the trade-offs
• Plan and implement integrated campaigns to increase brand visibility, product awareness, and purchase intent
• Build product messaging that sets new products apart from others in the market to give them a unique selling point and is responsible for new product launches
• Monitor and evaluate all product marketing campaigns and propose recommendations to get better results

Qualifications

• Bachelor's degree or equivalent practical experience from reputable local and overseas universities
• 4-5 years of experience in Product Marketing, B2B and B2C marketing, brand and reputation building, strategy and implementation consulting, B2B SaaS startups, digital marketing agencies, or related industries
• Proven experience managing product launches, promotion, and digital marketing from retail or tech-startup companies
• Experience in developing marketing strategies, project management, and project implementation
• Experience in establishing sales and marketing enablement assets based on case studies, market research, and current trends in the industries
• Familiarity with Google Analytics and other marketing tools is a plus
• Passionate with data-driven marketing and growth
• Deep analytical skills and ability to translate the analysis into an actionable plan
• Understanding Luxury Market is a plus
• Experience in Retail is a plus
• Ability to be agile and flexible in adapting to a dynamic environment
• Strong organizational and analytical skills, excellent written and oral communication skills, including experience in high-level business discussions

What You Will Get

• Competitive range of salary and benefits
• Medical Coverage and Insurance
• Laptop ownership program for employees
• 16 days annual leave and collective leaves will not deduct your annual leave balance
• Opportunity to be a key part of a fast-growing luxury retail online marketplace
• Excellent environment to learn and support growth with training and development
• Fun workplace and interesting employees activities and program