Marketing Manager

6 days ago


Tangerang, Banten, Indonesia PT Want Want Indonesia Full time $80,000 - $120,000 per year

Key Responsibilities:

  • Develop and implement comprehensive marketing strategies for ATL, BTL and campaigns to build brand awareness and increase market share.
  • Manage the marketing budget and allocate resources effectively across various channels, including digital, social media, printed channels, displays and in-store promotions.
  • Lead the development of new product launches and ensure successful execution of marketing plans.
  • Monitor Registration Halal BPJPH, BPOM, Registration ML Number and importation
  • Conduct market research and analyze consumer trends to identify new opportunities for growth.
  • Collaborate with sales teams to develop promotional strategies and drive in-store execution.
  • Monitor and evaluate the effectiveness of marketing campaigns, using metrics such as ROI, sales data, and customer feedback.
  • Manage relationships with external agencies, including advertising, PR, and media partners.
  • Oversee brand management and ensure consistency in messaging across all marketing channels.
  • Responsible for organizing regular reviews after the new product project launch, jointly with the sales, and marketing team to track the achievement of the goal and conclude the effective experience.
  • Communicating effectively with team members and internal clients to set expectations, advance projects, and troubleshoot issues.
  • Provide leadership and guidance to the marketing team, fostering a culture of creativity and performance excellence.

Qualifications:

  • Education: Bachelor's degree in Marketing, Business, or a related field.
  • Experience: Minimum of 5 years of marketing experience in the FMCG sector, with a focus on food or snacks is a must, with the current or last position at the Manager level and handle national area.
  • Fluent in English is a must, both oral and written.
  • Experience develop and implement comprehensive marketing strategies for ATL, BTL and campaigns. Also lead the development of new product launches.
  • Strong analytical skills, with the ability to interpret market data and consumer trends.
  • Proficiency in digital marketing, social media platforms, and marketing analytics tools.
  • Ability to lead and manage a team, prioritize tasks, and work in a fast-paced environment
  • Willing to be placed in BSD, South Tangerang

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