Content Operations Specialist

3 days ago

Jakarta, Jakarta, Indonesia iQIYI Full time

The Content Operations Specialist for iQIYI Indonesia is responsible for executing content strategy, ensuring high-quality localization, driving content performance through data analysis, and supporting cross-functional projects.

Key Responsibilities:

1. Content Performance Analysis & Strategy

  • Data Reporting:
    Collect, analyze, and interpret local and global content data to produce weekly and monthly performance reports, providing actionable insights for content strategy and evaluation.
  • Content Insights:
    Conduct in-depth analysis of content performance metrics and market trends to support content acquisition and internal Original Production teams (e.g., providing feedback on screenplays/proposals).
  • User Understanding:
    Maintain close relationships with local fan communities and user groups to gather insights on content preferences and viewer feedback.

2. Localized Content Operations & Promotion

  • In-App Promotion:
    Strategically utilize in-app resources (e.g., playlists, push notifications, curated tabs) to enhance the visibility and performance of key content, particularly local short-dramas and Original content.
  • Localization & Quality Control (QC):
    Manage the timely and high-quality Indonesian localization of in-app promotional materials, product introductions, and external platform copy, ensuring consistency in tone and brand voice.
  • Content Screening:
    Organize and execute internal and external content screenings (e.g., for Chinese or local dramas) to gather feedback and support content evaluation.

3. Cross-Functional Project Support

  • Business Support:
    Provide essential content performance data and support for cross-departmental initiatives, including Ad Sales projects and marketing campaigns.
  • Workflow Management:
    Assist in adapting and communicating new content delivery standards and technical requirements (e.g., IMF) to local content providers.

4. Daily Content Maintenance

  • System Operations:
    Execute daily tasks including file downloading/uploading, checking content quality, reviewing the application interface, and validating final Indonesian dubs to ensure smooth content launch and quality.

Requirements:

  • A passion for the entertainment and media industry.
  • Strong analytical skills with the ability to translate data into strategic recommendations.
  • Proficiency in Indonesian and English.
  • Excellent written and verbal communication skills.
  • Detail-oriented, with strong organizational and time management abilities.
  • Prior experience in content operations, media, or the digital entertainment industry is preferred.

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