Head of Marketing

General Summary of Position

The Head of Marketing leads the Group's marketing, branding, and communications strategy, with a critical role in positioning SM+ for long-term growth, investor interest, and operational scalability. This individual will be responsible for developing and executing end-to-end marketing programs that strengthen brand presence, drive revenue generation, and align with future investment goals. The ideal candidate combines deep marketing expertise with strong business acumen, particularly in B2B tech sectors such as data centers, digital infrastructure, or cloud services. Experience in handling communications for investment-driven environments and organizational transformation is essential.

Responsibilities of:

1. Lead the development and execution of an integrated marketing, branding, PR, and corporate communications strategy.
2. Provide strategic counsel to the executive team on external communications, investor messaging, brand positioning, and marketing investments.
3. Oversee the full marketing lifecycle from brand inception, market positioning and go-to-market execution.
4. Build and scale a digital and revenue marketing function that supports demand generation, sales enablement, and long-term growth.
5. Spearhead public relations and investor-facing communication strategies to attract external investment and elevate SM+'s visibility in the digital infrastructure industry.
6. Support future acquisition and subholding strategies by creating marketing roadmaps that align with business rejuvenation and exit plans.
7. Manage cross-functional, matrix-driven project teams to ensure alignment across business units and centralized marketing efforts.
8. Direct marketing operations including campaign planning, digital performance tracking, automation, content, events, and budget control.
9. Champion employee engagement, internal branding, and culture activation programs across the Group.
10. Establish brand and communications governance across acquired or integrated companies within the SM+ ecosystem.

Profile Requirements:

1. Bachelor's degree in Marketing, Business, Communications, or related field; MBA or Master's preferred.
2. Minimum of 8-12 years of B2B marketing experience, preferably in the tech; strong exposure to investment-driven environments or infrastructure industries.
3. Proven ability to manage and develop high-performing teams.
4. Proven track record of building and transforming brands, especially post-merger, acquisition, or IPO.
5. Experience developing and executing investor narratives, corporate storytelling, and brand campaigns in a high-growth context.
6. Solid understanding of digital marketing, content strategy, analytics, media relations, and stakeholder engagement.
7. Experience managing complex marketing operations and cross-functional collaboration across subholdings or business units.
8. Excellent communication skills in both bahasa Indonesia and English; strong writing, storytelling, and presentation capabilities.
9. Entrepreneurial mindset with the ability to work in ambiguity and fast-changing environments.
10. Hands-on leadership with strong ability to mentor, grow, and scale marketing teams.

Goals to measure performance:

1. Brand positioning improvement across investor, enterprise, and tech audiences.
2. Growth in marketing-qualified leads (MQLs), sales pipeline support, and campaign ROI.
3. Execution of integrated communications for investment readiness and acquisition narratives.
4. Brand transformation milestones, including subholding brand alignment and rebranding initiatives.
5. Impact of internal engagement programs and culture activation metrics.
6. Efficiency and scalability of marketing operations across the Group.
7. Quality, consistency, and timeliness of strategic marketing and communications deliverables.
8. Development and readiness of future marketing leaders within the team.