Brand Marketing Specialist

6 days ago

Depok, West Java, Indonesia OBAT Inovasi Indonesia Full time 120,000,000 - 240,000,000 per year

We're seeking a creative and strategic Brand & Marketing Specialist to drive brand awareness, engagement, and loyalty. You'll lead campaigns across digital, social, email, and traditional channels, ensuring our brand voices resonates with design-conscious audiences.

What will you do:

  • Develop and execute 360° brand & marketing strategies to boost brand awareness, positioning, and MQL Acquisition.

  • Oversee digital marketing (website, social media, Google Ads, Meta Ads, TikTok Ads).

  • Analyze performance matrics (reach, engagement, CTR, CPL, MQL Rate) and optimize based on insight.

  • Ensure brand consistency across all communication channels (ATL, BTL, corporate branding, events).

  • Craft compelling copy, visual, and video for webistes, social media, email newsletters, and print materials.

  • Grow and engage our community through curated content, influencer parnerships, and trend-driven campaigns.

  • Pitch stories to education media, manage press releases, and coordinate with partners.

  • Collaborate with product, sales, and other teams to align messaging and promotions.

  • Support virtual or in-person events.

We looking for you who:

  • Bachelor's degree in Marketing, Communications, or related field.

  • 3-5 years of experience in marketing, preferably in education industry or e-learning.

  • Proficiency in SEO/SEM, email marketing tools, and analytics platforms.

  • Proven experience generating and qualifying leads through the marketing funnel.

  • Strong data-driven & storytelling skills with an eye for visual aesthetics.

  • Exceptional written and verbal communication skills.

  • Good knowledge of education industry.

  • Willing to be placed in Depok.

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