Copy Writer and Content Creator

4 days ago

Semarang, Central Java, Indonesia RSC Full time 120,000,000 - 240,000,000 per year

About the role

This role is ideal for someone who thrives on variety, enjoys turning complex ideas into engaging content and can confidently adapt their writing for various audiences, with a focus on senior professionals, health and education across both B2B and B2C audiences.

You will craft copy across a wide range of formats including websites, thought-leadership articles, social media content and more. You will also play a key role in shaping content strategies, interviewing subject matter experts and ensuring a consistent, professional and high-quality brand voice for clients.

Key responsibilities

  • Craft compelling copy across digital and print channels (websites, blogs, newsletters, social media, Google Ads, thought leadership).
  • Consistently produce and maintain high-quality content aligned with client strategies and SEO research.
  • Translate complex ideas into clear, engaging narratives through interviews and research.
  • Contribute to content, messaging and strategies in collaboration with the account management team.
  • Apply SEO best practices, conducting keyword research with SEMRush (or similar tools).
  • Support internal marketing efforts (e.g. podcast content, social media posts) and processes.
  • (Optional) Support the Marketing and Research team with light project or admin tasks as needed.

Requirements

  • Proven writing expertise: 5+ years as a Copywriter, Journalist, or Science Communicator, with a portfolio spanning B2B, health, science, and professional audiences.
  • Versatility & precision: Confident in adapting tones across industries and formats, with excellent attention to detail and command of English.
  • Strategic content skills: Experience with SEO tools (SEMRush or similar), content planning, and message development.
  • Research & storytelling: Ability to interview subject matter experts and turn insights into compelling content.
  • Values & mindset: Strong interest in purpose-driven marketing, a collaborative approach, and a positive, can-do attitude.

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