Performance Marketing Staff
1 week ago
Key Responsibilities
- Plan, execute, and optimize paid advertising campaigns across Meta Ads (Facebook & Instagram), Google Ads, TikTok Ads, or other relevant platforms.
- Monitor and analyze campaign performance using analytics tools and dashboards.
- Conduct A/B testing, audience research, and optimization to improve ROAS/CPA.
- Prepare weekly and monthly performance reports with insights and actionable recommendations.
- Collaborate with the creative team to develop ad copies, visuals, and landing pages.
- Stay updated with industry trends, platform updates, and best practices.
- Ensure campaigns are aligned with client goals and overall digital strategy.
Qualifications
- Bachelor's degree in Marketing, Business, Communication, Data/Statistics, or related field.
- Minimum 1–2 years of experience in performance marketing or digital advertising.
- Hands-on experience with Meta Ads Manager, Google Ads (Search, Display, YouTube) and CPAS.
- Strong analytical skills and ability to interpret data into insights.
- Familiar with Google Analytics, Tag Manager, or similar tools.
- Detail-oriented, organized, and able to manage multiple campaigns simultaneously.
- Good communication skills and comfort working with clients is a plus.
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