Marketing Strategist

4 days ago

Jakarta Metropolitan Area, Indonesia Path Finder Investment Full time 50,000,000 - 150,000,000 per year

Marketing Strategist

The Canopy Room | Jakarta, Indonesia

Type:
Full-time | On-site (Flexible)

Reports to:
Creative Director

About Us

The Canopy Room under PT UOR is not your usual retail brand. It's a multi-brand fashion destination — blending
digitally immersive experiences
and
in-person storytelling
— with the goal of nurturing Indonesia's fashion movement. We believe in collaboration, craftsmanship, and creative identity.

Launching online in December 2025 and opening our flagship store in 2026, we aim to bring local designers, creative communities, and independent labels together under one canopy.

Role Overview

The
Marketing Strategist
will lead the brand's overall marketing direction — merging storytelling, digital performance, and community engagement into one cohesive growth strategy. This role bridges
creative campaign development
with
data-driven optimization
, ensuring brand awareness, engagement, and conversion growth.

You'll collaborate closely with the
Creative, Digital, and Content teams
to build the brand's presence across both online and offline platforms.

Key Responsibilities

Strategic & Brand Growth

  • Develop and execute integrated marketing strategies across brand, digital, and community channels.
  • Lead campaign ideation, rollout, and influencer/PR activations.
  • Ensure consistent storytelling through social, web, and events.

Digital & Performance Marketing

  • Manage paid media (Meta, Google) and optimize ROAS, CPC, and CTR.
  • Grow organic reach via SEO, hashtags, and engagement strategies.
  • Track analytics and manage digital budgets for efficiency.

Community & Engagement

  • Build a loyal community through social media, events, and collaborations.
  • Host brand experiences that deepen emotional connection and feedback.

Collaboration & Leadership

  • Align with Creative, Retail, and PR teams on marketing goals.
  • Mentor junior marketers to ensure brand consistency and excellence.

What We're Looking For

3–5 years of experience in
marketing or digital strategy
, ideally in
fashion, retail, or lifestyle
industries.

Proven success in social media growth, paid digital campaigns, and community marketing.

Proficiency in
Google Analytics
,
Meta Ads Manager
, and
SEO tools
.

Strong leadership, analytical, and creative problem-solving skills.

Experience in
event planning
and
influencer collaboration
is a plus

What We Offer

Opportunity to build something from the ground up in Indonesia's evolving fashion landscape

Competitive salary

Creative autonomy and ownership over partnerships

Access to creative resources, cross-functional teams, and a collaborative work culture

A chance to contribute to a purpose-driven fashion ecosystem


APPLY NOW

Interested? Drop your CV, portfolio of relevant collaborations, and a few lines about your favorite partnerships (or brands) you admire — to

with the subject line:
Marketing Strategist – UOR

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