Marketing Strategist

1 week ago

Jakarta, Indonesia Garena Full time

Jakarta Marketing Experienced (Individual Contributor)

Marketing Strategist is designed for marketing professionals who is passionate in driving business growth while focusing on data and creativity, balancing multiple channels, and working in a fast-paced environment. You will be leading a different team members of marketing, social media, and community team members to drive, plan, and execute successful marketing campaigns to reach the game and business objectives.

**Job Description**:

- Create campaign strategies for the published game, including launching the campaign, seasonal campaign (Ramadhan, Christmas, anniversary, etc), and content campaign
- Develop and execute key in-game publishing projects and work with internal teams and partners to follow through in all steps of execution
- Be responsible for online marketing campaign strategies to drive acquisition and player revival strategies
- Establish and track KPIs to ensure consistent measurement in order to improve marketing performance
- Work across multi-functional teams to facilitate creative development, content support, and analytics
- Develop and maintain the core brand of our games through brand-building campaigns and projects

Job Requirements
- Proven background in marketing with 4 - 7 years experience in planning and executing marketing campaigns
- Strong understanding of product positioning; expert in creative, media, and PR promotions
- Highly creative; able to see the big picture and level up the team's creative ideas, but detailed and meticulous in analysis, tracking, and metrics
- Excellent project management skills; independent in managing and executing projects with experience in leading a project or a team
- Excellent written and oral communication skills in Bahasa and English along with the ability to effectively collaborate with cross-functional teams
- Highly passionate about games with a good knowledge of the gaming industry in Indonesia; having a deeper curiosity for game products and the industry's best practice

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