E-Commerce Staff
2 weeks ago
Job Purpose
Responsible for managing, optimizing, and developing all e-commerce and digital sales channels at ZIN to drive revenue growth, improve conversion rates, and strengthen brand visibility consistently.
Key Responsibilities1. E-Commerce Platform Management
- Manage and optimize ZIN's e-commerce channels, including:
- Website booking / direct booking engine
- Online Travel Agents (OTAs), where applicable
- Marketplace / online store (for retail products, vouchers, memberships, etc.)
- Ensure all content (pricing, descriptions, visuals, promotions) is accurate, updated, and competitive.
- Manage online inventory, rate parity, and digital promotions.
2. Sales Performance & Revenue Optimization
- Monitor e-commerce sales performance (traffic, conversion rate, revenue).
- Propose and execute sales initiatives such as:
- Flash sales
- Seasonal campaigns
- Product or experience bundling
- Online upselling and cross-selling
- Collaborate with the Sales and Revenue teams to achieve sales targets.
3. Digital Campaign Execution
- Work closely with the Marketing team to execute digital campaigns (paid ads, email marketing, social media promotions).
- Prepare landing pages, promo codes, and campaign tracking.
- Optimize the customer journey from awareness to booking or purchase.
4. Data Analysis & Reporting
- Prepare regular e-commerce performance reports (weekly / monthly), including:
- Revenue
- Conversion rate
- Channel performance
- Analyze market trends, competitor activities, and customer behavior.
- Provide data-driven insights and recommendations to management.
5. Cross-Department Coordination
- Coordinate with:
- Front Office / Reservation
- F&B / Spa / Lifestyle Units
- IT and Finance teams
- Ensure booking processes, payment systems, and fulfillment run smoothly.
- Handle issues related to online bookings or digital transactions.
Job RequirementsEducation & Experience
- Minimum Diploma or Bachelor's degree in Marketing, Business, E-Commerce, or a related field.
- Minimum 1–2 years of experience in e-commerce, digital sales, or online marketing.
- Experience in the hospitality, lifestyle, or retail industry is an advantage.
Skills & Competencies
- Strong understanding of e-commerce, digital marketing, and online sales funnels.
- Familiar with:
- Website CMS / booking engines
- OTA dashboards
- Google Analytics / Meta Ads (an advantage)
- Data-driven, detail-oriented, and target-focused.
- Strong communication skills with the ability to work cross-functionally.
- Adaptable in a fast-growing and dynamic environment.
Job Type: Contract
Contract length: 12 months
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