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Category Leader Biological and Specialty Business

2 weeks ago

Jakarta, Jakarta, Indonesia Corteva Agriscience Full time

About The Role
Responsible to lead the strategic management of Biological product lines and specialty business (Plantation, Termite, and others), overseeing their lifecycle from development through to commercialization and ongoing support. Collaborate closely with cross-functional teams including Commercial (Marketing, Customer Technology Specialist, Demand Generation, Sales, Commercial Effectiveness), R&D, Regulatory and Supply Chain to ensure successful product launches and achieve business objectives on overall sustainability, growth and profitability of biological portfolios and specialty business.

Key Responsibilities
Strategic Planning and Execution:

  • Define product requirements and specifications based on market needs, regulatory guidelines and internal stakeholders' input.
  • Identify potential & analyze correct market segments for the given brands on potential crop.
  • Ensuring the brands meet their targeted objectives.
  • Conduct thorough market research and analysis to identify customer needs, market trends, and competitive landscape in the biological segment and specialty business.
  • Monitor and analyze product performance, customer feedback, conduct regular reviews, and implement improvements to meet objectives.
  • Manage budgets and resources effectively to maximize ROI on product ramp-up growth initiatives.

Cross - Function Coordination

  • Collaborate with R&D, Regulatory and Customer Technology Specialist teams to drive product development efforts, ensuring timely delivery of high-quality biological portfolio and specialty business.
  • Work closely among Commercial teams (Marketing, Demand Generation, Sales and Commercial Effectiveness) and R&D to develop effective marketing campaigns, product positioning, route to market and sales enablement tools.
  • Make entry plans and develop market strategies in partnership with the Sales team & Management Leadership team for the meeting the objectives of the brands.
  • To deliver volume, market share and financial objectives.
  • Serve as the subject matter expert for biological and nutrient products, providing training and support to internal teams and external stakeholders as needed.
  • Ensure compliance with regulatory requirements and industry standards throughout the product lifecycle.

Minimum Qualification

  • Proven track record of in marketing. Minimum 5 years' experience in marketing or product development
  • Experience in ag-business (pesticide, seeds, fertilizer, biological) with knowledge of biologicals market, including trends, customer segments, route to market and sustainability practices are preferred
  • Able to lead, energize and motivate local teams
  • Able to manage multiple projects and turning strategy into implementation
  • Ability

Functional (technical)
Knowledgeable in product/solutions offerings (techno-commercial), Highly adept in navigating the Ag industry (Biological and/or CP and/or Seeds and/or Fertilizer), Advanced understanding of product management and launch process, Well-versed in value proposition development process, Clear understanding of the lever's of driving customer satisfaction and loyalty, Sales Effectiveness and DG effectiveness