Category Growth Manager

2 weeks ago

Jakarta, Jakarta, Indonesia Glad2Glow Full time

About the Role

As a
Category Growth Manager
, you will be part of the
Category Growth Team
— a strategic function that sits at the heart of commercial planning. This role is responsible for driving
brand-led category growth strategies
within a
dedicated offline channel
: either
Modern Trade (MT)
or
General Trade (GT)
.

You'll act as the
category strategist and business partner
for your assigned
brand and channel
, working closely with
sales teams
for customer planning and with the
Retail Marketing team
for execution excellence. Your mission is to ensure our categories win at the shelf through strong insight, differentiated strategy, and data-led planning — not through activation or execution (which are handled by other teams).

Key Responsibilities

  1. Category Strategy & Planning

  2. Develop and lead the channel-specific category growth strategy for your assigned brand, tailored to MT or GT dynamics.

  3. Define clear category roles, growth drivers, and shopper missions by channel format (e.g., hypermarket, minimarket, wholesale, traditional).

  4. Build and manage the annual category growth roadmap, aligned with commercial cycles, brand strategy, and sales priorities.

  5. Channel & Customer Focus

  6. Collaborate with the Key Account team to integrate category insights into Joint Business Plans (JBPs) and customer growth initiatives.

  7. Influence shelving, pricing, and assortment decisions based on shopper behavior and channel opportunities.

  8. Support customer segmentation and tailor category plans based on store format, regional relevance, and channel maturity.

  9. Insight & Performance Analysis

  10. Utilize syndicated data (Nielsen, Kantar), internal sales tracking, and shopper studies to inform strategic decision-making.

  11. Monitor sell-out, market share, and in-store performance of assigned brand/category within your channel.

  12. Identify underperformance, whitespace opportunities, and key levers to unlock growth — and turn them into strategic actions.

  13. Portfolio & Promo Strategy Alignment

  14. Recommend SKU prioritization and channel-specific assortment based on turn, relevance, and profitability.

  15. Align with Pricing and Promo Planning teams to shape channel-appropriate promo mechanics that grow the category without diluting brand value.

  16. Feed into NPD launch plans from a category/channel readiness standpoint.

  17. Cross-functional Collaboration

  18. Partner closely with:

  19. Key Account & Sales Teams (for customer strategy)
  20. Retail Marketing (for in-store strategy execution & aligning category strategy with brand objectives)
  21. Data Operation, Supply Chain & Demand Planning (to ensure availability and execution readiness)
  22. Act as the channel voice in internal brand/category planning forums, driving decisions through the lens of data and shopper logic.

Qualifications

  • Bachelor's degree in Marketing, Business, Economics, or related field.
  • 3–6 years of experience in Category Management, Trade Marketing, or Sales Strategy within FMCG/ Beauty Industry.
  • Proven understanding of offline retail channels in Indonesia, either MT or GT.
  • Strong analytical and strategic planning skills, with ability to simplify complex data into clear actions.
  • Proficient in Nielsen, Kantar, retail audit tools, and advanced Excel/PowerPoint.
  • Excellent collaboration, communication, and stakeholder influencing skills.
  • Fluent in English.

  • Category Growth Manager

    5 days ago

    Jakarta, Jakarta, Indonesia SKINTIFIC Full time

    Category Growth Manager – Modern Trade / General Trade Jakarta, Indonesia Department:Category Growth Division - Offline Sales DepartmentAbout the RoleAs aCategory Growth Manager, you will be part of theCategory Growth Team— a strategic function that sits at the heart of commercial planning. This role is responsible for drivingbrand-led category growth...

  • Category Manager

    5 days ago

    Jakarta, Jakarta, Indonesia PepsiCo Full time

    OverviewThe Category Manager is responsible for leading the development and execution of category strategies that drive sustainable growth, maximize shopper conversion, and strengthen customer partnerships. The role leverages consumer and shopper insights, market data, and competitive intelligence to optimize assortment, pricing, shelving, and promotional...

  • Category Manager

    5 days ago

    Jakarta, Jakarta, Indonesia PepsiCo Full time

    *OverviewTheCategory Manager*is responsible for leading the development and execution of category strategies that drive sustainable growth, maximize shopper conversion, and strengthen customer partnerships. The role leverages consumer and shopper insights, market data, and competitive intelligence to optimize assortment, pricing, shelving, and promotional...

  • Category Development Manager

    2 weeks ago

    Jakarta, Jakarta, Indonesia Elevate Partners Asia Full time

    About the companyA global FMCG organization with a portfolio of trusted household brands across everyday consumer categories. The business is recognized for strong retail partnerships, shopper-led commercial planning, and a disciplined approach to data, category growth, and trade investment effectiveness.About the roleAs Category Development Manager, you...

  • Category Manager

    5 days ago

    Jakarta, Jakarta, Indonesia Power Commerce Asia Full time

    ResponsibilitiesDevelop category strategies aligned with business goals, market trends, and competitive dynamics across marketplacesBuild annual growth plans, monthly action plans, and major campaign strategies such as payday, double-date, and mega salesAnalyze competitor activities, pricing trends, promotional behavior, and identify growth opportunities,...

  • Category Management Intern

    2 weeks ago

    Jakarta, Jakarta, Indonesia Pinhome Full time

    About the RolePinhome is looking for Category Management Interns to join immediately and support the Growth Strategy & Operations team. You will be part of the Category Management Unit, driving growth across key service categories within Pinhomes Home Services business.This internship will offer an opportunity to learn end-to-end category ownership from...

  • Category Management-GM

    2 weeks ago

    Jakarta, Jakarta, Indonesia Lazada Full time

    Own Your CategoryDefine Category Vision & Strategy: Establish a clear vision and strategy for your category, aligning it with overall company goals and market trends.Supplier Management: Onboard, develop, and sustain key suppliers, building strong partnerships that drive business success.Innovative Procurement Strategy: Develop and execute procurement...

  • Category Manager

    2 weeks ago

    Jakarta, Jakarta, Indonesia Talent Insider Full time

    Talent Insider is an upcoming HR Consultancy Service, founded in 2021. Our clients have been some of the leading brands in Indonesia, and this service continues to expand.Registered in Singapore & Indonesia, we can assist with your growth plans and strategies, and continue to expand our regional presence with strong regional partners to assist our client in...

  • Assistant Category Manager

    2 weeks ago

    Jakarta, Jakarta, Indonesia Intrepid Full time

    Who we areIntrepid Asia is a leading Ecommerce and Digital Solutions Provider in South East Asia. We offer end-to-end omni-channel ecommerce management, Livestreaming, Video production & Affiliate Management for Social Commerce plus full funnel Digital Marketing Services and advanced Market Intelligence, all powered by state of the art inhouse Technology to...

  • Assistant Category Manager

    2 weeks ago

    Jakarta, Jakarta, Indonesia Intrepid Full time

    Who we areIntrepid Asia is a leading Ecommerce and Digital Solutions Provider in South East Asia. We offer end-to-end omni-channel ecommerce management, Livestreaming, Video production & Affiliate Management for Social Commerce plus full funnel Digital Marketing Services and advanced Market Intelligence, all powered by state of the art inhouse Technology to...

Locations with the most jobs