KOL Specialist

2 weeks ago

Surabaya, East Java, Indonesia PT SHEVA JORDAN BERSAMA Full time
Tanggung Jawab:
  • Mengidentifikasi, memilih, dan menjalin kerja sama dengan KOL, influencer, brand ambassador, serta talent yang sesuai dengan karakter brand.
  • Menyusun dan mengeksekusi strategi kampanye influencer (endorsement, affiliate, maupun kolaborasi konten) yang kreatif dan efektif untuk meningkatkan awareness, engagement, dan penjualan produk.
  • Membuat brief campaign dan mengoordinasikan proses produksi konten bersama tim kreatif & influencer agar hasilnya sesuai dengan identitas dan gaya komunikasi brand.
  • Melakukan negosiasi kerja sama terkait budget, deliverables, dan timeline dengan influencer maupun talent management.
  • Memantau performa kampanye (reach, engagement, conversion, sales) serta menyusun laporan hasil untuk analisis dan pengembangan strategi berikutnya.
  • Membangun dan menjaga hubungan jangka panjang dengan influencer dan talent yang relevan dengan karakter audiens.
  • Berkolaborasi dengan tim marketing, social media, dan creative untuk mengoptimalkan performa kampanye.
  • Memberikan ide dan strategi promosi inovatif yang dapat menarik perhatian konsumen muda dan memperluas jangkauan brand di dunia digital.

Kualifikasi:
  • Pendidikan minimal S1 semua jurusan, diutamakan Marketing, Komunikasi, atau bidang terkait.
  • Pengalaman kerja minimal 1 tahun di bidang Influencer Marketing, KOL Management, Digital Marketing, atau Talent Management.
  • Memiliki kemampuan komunikasi, negosiasi, dan koordinasi yang baik.
  • Terbiasa bekerja dengan target, multitasking, dan berpikir strategis serta analitis.
  • Kreatif, proaktif, dan inovatif, mampu menghadirkan ide kampanye yang menarik, fun, dan sesuai citra brand.
  • Melampirkan Porfofolio

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