Senior Marketing Communication

6 days ago

Jakarta, Jakarta, Indonesia PT Medifa Infoyasa Suryantara Full time

Now we are looking for suitable candidate as Senior Marketing Communication

Job Responsibilities :

  • Develop and execute integrated marketing communication plans to achieve company objectives, including brand awareness, lead generation, and product promotion.
  • Create engaging and persuasive content for various marketing channels, including websites, social media, email marketing, and print collateral.
  • Collaborate with the design team to produce visually appealing and impactful marketing materials, such as brochures, infographics, videos, and digital ads.
  • Manage and update the company's website content to ensure it aligns with the marketing communication strategy and maintains a fresh and compelling online presence.
  • Plan and execute email marketing campaigns, including designing email templates, segmenting the audience, and analyzing campaign performance.
  • Monitor and manage social media channels, creating and scheduling posts, responding to comments, and tracking key metrics.
  • Conduct market research and competitor analysis to identify opportunities for improvement and innovation in marketing communication strategies.Build and maintain relationships with media outlets, industry influencers, and partners to secure media coverage and collaborations.
  • Collaborate with internal teams, such as product development and sales, to ensure marketing communication efforts are aligned with business goals.
  • Measure and analyze the effectiveness of marketing communication campaigns using relevant metrics and tools, and adjust strategies as needed for continuous improvement.

Job Qualifications :

  • Candidates must possess at least a Diploma or Bachelor's Degree in Marketing Communication / Mass Communication / Advertising or equivalent.
  • At least 1-2 year(s) of working experience in the related field is required for this position.
  • Proficiency in digital marketing tools, including email marketing platforms, social media management tools, and content management systems.
  • Familiarity with analytics tools to track and report on marketing communication performance.
  • Strong project management skills, including the ability to prioritize tasks and meet deadlines.
  • Creativity and a keen eye for design, with experience in graphic design and video editing as a plus.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Knowledge of SEO and SEM principles is a plus.
  • Knowledge of healthcare industry trends and regulatory requirements is a plus

Job Type: Full-time

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