Digital Content Strategist

4 days ago

Jakarta, Jakarta, Indonesia Cheil Indonesia Full time $60,000 - $80,000 per year

JOB DESC

We are looking for a creative and data-driven
eCommerce Content Strategist
to lead the planning, development, briefing, and supervision of all marketing content and assets across
Samsung eCommerce
. This role is key in delivering engaging, conversion-oriented content that enhances the customer journey and aligns with Samsung's brand and business goals.

ROLE & RESPONSIBILITY

·
Content Planning & Strategy

  • Develop and maintain content strategy and editorial calendars for Samsung Ecommerce Platforms
  • Collaborate with cross-functional teams (e.g., Marketing, Merchandising, Creative, UX, Product, and CRM) to align content with product launches, campaigns, and business priorities.
  • Leverage customer insights, SEO data, and analytics to shape content direction and messaging hierarchy.

·
Creative Briefing & Supervision

  • Write clear, actionable briefs for design, copy, and multimedia assets for use across all touchpoints (e.g., homepage banners, PDPs, landing pages, push notifications, perf. Marketing etc.).
  • Supervise and guide creative production teams (internal or external) to ensure deliverables meet brand guidelines and performance objectives.
  • Maintain consistent tone of voice and visual identity across all platforms.

·
Content Optimization & QA

  • Work closely with performance marketing, web, and analytics teams to A/B test content and continuously improve based on KPIs (CTR, CVR, engagement, bounce rate).
  • Conduct regular audits and updates of live content to ensure accuracy, timeliness, and relevance.
  • Ensure all content is optimized and tailored to specific user segments when needed.
  • Manage content timelines and ensure on-time delivery for major campaigns and always-on needs.
  • Maintain a well-organized content repository and version tracking.

·
Platform Management

  • Familiarity with eCommerce backend (Shopee, TikTok Shop, Tokopedia, Lazada, etc)
  • Experience with large product catalogs, multi‑locale content ops
  • Familiarity with accessibility standards and inclusive language guidelines.

REQUIREMENTS

  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • 3–4 years of experience in content strategy, digital marketing, or e-commerce content management—preferably in a consumer tech and / or D2C e-commerce
  • Proven experience in briefing and supervising creative teams (designers, copywriters, video editors).
  • Strong understanding of digital user journeys, e-commerce funnels, and SEO best practices.
  • Familiarity with eCommerce platforms (e.g., Adobe Experience Manager, Hybris), and project management tools (e.g., Jira, ).
  • Excellent communication, storytelling, and stakeholder management skills.
  • Detail-oriented with strong organizational skills and the ability to manage multiple campaigns simultaneously.

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