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Creative Director

2 weeks ago

Surabaya, East Java, Indonesia SFS Group Indonesia Full time

We are not looking for an "Art Director" who just wants to make things look pretty. We are looking for a Creative Strategist.

Our Creative DNA

  1. Data Over Ego: If an "ugly" ad converts better than a "beautiful" one, we run the ugly one. You must be willing to kill your darlings based on data.

  2. Speed & Volume: In the digital world, perfectionism is procrastination. We need high-volume testing of hooks, angles, and formats.

  3. Thick Skin: We dissect creatives brutally to improve them. You must be able to give and take direct feedback without getting emotional.

  4. Trend Hunter: You don't just watch TikTok; you analyze why it's viral and adapt it to our brand instantly.

As our Creative Director, you have two obsessions:

* Stop the Scroll: Create viral, organic content that explodes our brand awareness.

* Get the Click: Architect high-converting ad creatives that drive direct sales (ROAS).

as you will lead our creative team (designers, videographers, editors) with a "Spartan Mentality" prioritizing speed, testing, and winning results over ego and aesthetic perfection.

Requirements

  • Portfolio of Results: We don't just want to see a showreel. We want to see creatives that made money or videos that went viral. (e.g., "This ad generated 3x ROAS," or "This video got 5M views").

  • Copywriting Mastery: You understand that good design is useless without a powerful headline and script. You can write hooks that grab attention.

  • Platform Native: You live and breathe TikTok, Instagram Reels, and YouTube Shorts. You understand the nuances of each platform's algorithm.

  • Leadership Experience: Proven experience in managing creative talent and keeping high morale under pressure.

  • The "Hustle": Willing to pick up a camera or write a script yourself if the situation demands it.

Key Responsibilities

A. Conversion Performance Marketing

  • Ad Concept Ideation: Develop winning angles, hooks, and scripts for Meta Ads (IG/FB) and TikTok Ads.

  • Creative Testing: Lead the A/B testing strategy for creatives. Test different hooks, thumbnails, and calls-to-action.

B. Viral Awareness

  • Social Storytelling: Architect the content pillars for our organic channels. Create content that makes the brand "sticky" in the audience's mind.

  • Newsjacking & Trends: Spot rising trends/sounds/formats early and execute them with the team before the wave dies.

  • Community Resonance: Ensure the content language speaks directly to our specific target market

C. Leadership & Production

  • Team Command: Manage the workflow of Graphic Designers, Video Editors, and Content Creators. Ensure they deliver on time and on brief.

  • Quality Control: You are the final gatekeeper. Nothing goes live unless it meets our standard of excellence and strategic intent.