Social Media Strategist

About The Role

The Social Media Strategist & Lead drives the end-to-end social strategy and execution for multiple in-house brands and external clients. This mid-senior role functions as the lead social media expert, owning the strategy, planning, and optimization of content to ensure brand growth, audience resonance, and measurable business impact. The role requires strong autonomy and a proven ability to translate performance data into actionable growth plans.

Key Responsibilities

• Develop and Execute Strategy: Own and lead the overarching social media strategy for assigned accounts, defining platform-specific objectives and content pillars.
• Content Publishing Leadership: Oversee and manage the day-to-day posting schedule, maintaining high standards for quality, consistency, and brand voice across all platforms (Instagram, TikTok, Facebook, LinkedIn).
• Advanced Copywriting & Brand Voice: Write and edit high-impact captions, ensuring brand voice integrity and strategic messaging that aligns with campaign objectives.
• Community Management Strategy: Define and lead community engagement efforts, including setting best practices for interaction, managing reputation, and identifying high-value audience segments.
• Performance Analysis & Optimization: Independently monitor, analyze, and report on key social media analytics. Proactively translate data into quarterly optimization plans and strategic recommendations.
• Trend and Innovation Leadership: Serve as the internal subject matter expert on emerging platforms, algorithm changes, and social trends, introducing and piloting new content formats.
• Creative Collaboration: Act as the primary social lead in briefing the creative team, ensuring visuals are strategically optimized for performance across specific platforms.
• Mentorship & Best Practice: Mentor junior team members on best practices for posting and engagement (without formal direct report responsibility).

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 3–5 years of professional experience in a hands-on social media strategy or content lead role.
• Proven track record of growing social media audiences and driving engagement for multiple brands.
• Expert-level knowledge of social media platform algorithms, native analytics, and best practices.
• Proficiency with Meta Business Suite, TikTok Business Center, and third-party publishing/analytics tools (e.g., Sprout Social, Hootsuite).

Skills & Competencies

• Strategic & Independent Thinker: Ability to operate autonomously and make data-backed strategic decisions.
• Exceptional Communication: Strong presentation and communication skills for reporting results to clients and internal stakeholders.
• Strong Cross-Functional Leadership: Proven ability to influence and align creative and marketing teams to social strategy goals.
• Creative, trend-savvy, and possesses a deep understanding of internet culture.

KPIs / Success Measures

• Growth in followers, engagement rate, and reach across portfolio accounts.
• Effectiveness of strategic recommendations and innovation pilots.
• Impact on campaign KPIs: Measurable contribution to traffic, leads, and conversions.
• Consistency and quality of content execution and brand voice integrity.
• Stakeholder feedback on strategic partnership and reporting clarity.

Job Type: Full-time

Ability to commute/relocate:

• Denpasar: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• If you are accepted, when would you be able to start working?
• Will you be able to reliably commute or relocate to Denpasar for this job?

Experience:

• Social Media Specialist: 1 year (Preferred)

Language:

• English (Preferred)