Content Specialist

5 days ago

Jakarta, Jakarta, Indonesia EF Education First Full time

About EF Education First

At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.

When you join EF, you join a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique.

Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, Mexico City, São Paulo, Shanghai, Stockholm, Zürich, and more. Learn more at

Key Responsibilities:

Develop and execute monthly and quarterly content strategies for social media, blog, email marketing and WhatsApp channels.

Lead and manage the end-to-end content development process — planning, scripting/copywriting, production, editing, scheduling, publishing, and reporting.

Drive content performance to achieve KPI targets (engagement rate, follower growth, conversion metrics).

Manage a minimum of 3 blog articles per month, including research, SEO optimization, and publishing.

Execute end-to-end WhatsApp blast campaigns, including copywriting, audience segmentation, scheduling, A/B testing, and performance analysis.

Collaborate with relevant brands and external partners to expand audience reach, enhance content value, and support overall campaign objectives.

Maintain and enforce EF's brand guidelines across every content format and platform, including all social media channels and the EF EFEKTA Center communities platform.

Monitor digital content and social media trends, industry shifts, and competitor activities to inspire continuous improvement.

Prepare weekly and monthly content performance reports with actionable insights and strategic recommendations.

Handle day-to-day social media operations as the main contact for incoming messages and user feedback.

Minimum Qualifications:

Bachelor's degree in Marketing, Communications, Digital Media, or related field.

3–5 years of experience in content marketing / social media / digital creative.

Outstanding communication abilities in both written and spoken English, meeting B2 proficiency standards.

Excellent end-to-end content production including copywriting + visual/video direction, storytelling across multiple platforms (IG/TikTok/YouTube/LinkedIn/Blog/WhatsApp)

Strong understanding of major platforms (Instagram, TikTok, Facebook, LinkedIn, YouTube, X).

Proven track record of creating content that drives measurable results.

Proficiency with analytics tools (Meta Insights, TikTok Analytics, Sprout Social, GA or similar).

Understanding of SEO principles and keyword strategy for blog content.

Experience managing brand partnerships or collaborations is preferred.

Apply Now

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