Senior Product Ops Executive
1 week ago
Overall Job Function
The candidate is responsible for the day-to-day insight and analysis of websites' (publisher) yield and inventory. Utilize all available tactics & resources in an effort to generate the most possible revenue for publishers (website owners), and support the regional team.
Primary Responsibilities:
- Focus on assisting publishers in maximising their website's revenue through placing digital ads from various advertising partners / demand vendors on the website itself.
- Proactively manage and optimise the website's revenue by evaluating & analyzing performance of different advertising vendors and ad placements across multiple channels/platforms.
- Ideas contribution and recommendations on maximizing the website's ad revenue.
- Demand vendors / Advertising partners recruitment and management.
- Troubleshoot issues involving digital ad tagging, ad slot placement, ad performance, ad testing, and so on.
- Prepare reporting and analysis on advertising partners as well as ad placement performance.
- Set up and manage digital ad campaigns, including programmatic deal serving on the website.
- You are required to be good in calculations / mathematics and analytical skills.
- You will be looking at a lot of data, so you need to be comfortable with navigating through and combining data sets.
- Perform A/B testing to measure strategies and product success.
- Document process and develop workflows to assist future teammates.
- Some of the tools you will be using on a daily basis are Google Ad Manager (GAM), Google AdSense and Google Analytics hence experience in these platforms are added advantages.
- Optimal site earnings, report submissions in timely manner and idea contributions.
Specification and Requirement (Eligibility):
- Bachelor's Degree, or Post Graduate Diploma in Mathematics, Statistic, Advertising/Marketing, Computing & I.T, or equivalent.
- 2 - 3 years experience at a publisher, media agency,SSP or AdTech company with analysis background.
- Knowledge on HTML, CSS, JavaScript.
- Experience in managing Google Ad Manager (GAM), Google AdSense, Google Admob and Google Analytics.
- Fluency in English language; strong written and verbal communications.
- Strong numerical and analytical skills.
- Proficient in Microsoft Excel and Microsoft PowerPoint.
- Proactive and results-oriented.
- Highly self-motivated and well-organized.
- Excellent time-management skills and attention to detail.
- Demonstrated creative problem-solving approach.
- Good presentation skills.
- Strong passion for constantly learning something new and exciting.
- Good communication skill to provide consultative support to publishers / advertising partners.
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