Digital Marketing Manager

4 days ago

Jakarta, Jakarta, Indonesia PT Macksons Mandiri Indonesia Full time 3,000,000 - 6,000,000 per year

Company Profile / Profil Perusahaan:

"PT Macksons Mandiri Indonesia is a subsidiary and flagship company of the global conglomerate, Macksons Holdings, which is a leading Manufacturer, Distributor and exporter of Powertools, Lighting, Tiles & Paints under flagship brands MEN Powertools, MEN lighting/ Macktiles and Multilac Paint.

We are seeking suitable candidates for our Power Tools, Lighting and Tile division."

Digital Marketing Manager

Bahasa Indonesia:

  • Kualifikasi:

  • Pendidikan minimal S1 Pemasaran, Komunikasi, atau Manajemen Bisnis.

  • Pengalaman minimal 3 tahun di bidang pemasaran digital (lebih disukai di industri teknik).
  • Memahami SEO, SEM, Google Ads, dan Meta Ads.
  • Memiliki kemampuan analisis data kampanye dan strategi iklan.
  • Memiliki kemampuan berbahasa Inggris yang fasih, baik aktif maupun pasif.

  • Tanggung Jawab:

  • Mengembangkan & mengimplementasikan strategi pemasaran digital, media sosial, dan e-commerce untuk mencapai tujuan bisnis.

  • Memimpin inisiatif penjualan online untuk meningkatkan penjualan langsung dan mendorong pendapatan.
  • Merencanakan & mengelola media berbayar, kampanye SEM/SEO, dan Performance Marketing untuk memaksimalkan visibilitas & ROI (Return on Investment).
  • Memantau KPI, menganalisis data kinerja, dan memberikan wawasan yang dapat ditindaklanjuti serta laporan berkala.
  • Mengelola pembuatan konten, kampanye, dan kolaborasi dengan influencer untuk mempromosikan pengalaman unik produk merek.

English:

  • Qualifications:

  • Bachelor's degree in Marketing, Communication, or Business Management.

  • Minimum 3 years' experience in digital marketing (preferably in the technical industry).
  • Strong knowledge of SEO, SEM, Google Ads, and Meta Ads.
  • Capable of analyzing campaign data and digital performance.
  • Fluent in English, both actively (speaking) and passively (writing/reading).

  • Responsibilities:

  • Develop & implement digital marketing, social media, and e-commerce strategies to achieve business goals.

  • Lead online sales initiatives to increase direct sales and drive revenue.
  • Plan & Manage Paid media, SEM/SEO and Performance Marketing Campaign to maximize Visibility & ROI.
  • Monitor KPIs, Analyze Performance data, and Provide actionable insights and regular reports.
  • Manage Content Creation, campaign and influencer collaboration to promote the brand's products' unique experience.

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