Digital Marketing Manager

6 days ago

Jakarta, Jakarta, Indonesia PT. PEOPLE SEARCH INTERNATIONAL Full time $60,000 - $80,000 per year

ROLE

Job Title : Digital Marketing Manager

Reports to: Marketing Director

We are seeking a results-driven Digital Marketing Manager with a strong focus on performance marketing to lead our paid acquisition efforts across digital channels. This role is ideal for someone who thrives on data, optimization, and ROI-driven strategies to scale customer acquisition and retention in the Philippine market.

SCOPE / DIMENSIONS OF ROLE

  • Own the leads deliverables from paid and organic channels.
  • Plan, execute, and optimize paid digital campaigns across Google Ads, Meta, TikTok, and programmatic platforms
  • Manage SEO/SEM, display advertising, retargeting, and affiliate marketing strategies
  • Analyse campaign performance using tools like Google Analytics, GA4, Looker Studio, and Meta Business Suite. Being Google-certified is a plus.
  • Collaborate with creative, content, and product teams to develop high-converting landing pages and ad creatives
  • Oversee and govern content that is fit for the platform to achieve business goals
  • Conduct A/B testing and conversion rate optimization (CRO) to improve funnel performance
  • Monitor KPIs such as CPL, CPC, CTR, and CPLP, and report insights to stakeholders
  • Design and implement marketing automation workflows across platforms (e.g., email, SMS, retargeting) to nurture leads and drive conversions
  • Produce relevant weekly reports for management
  • Stay updated on local digital trends, platform updates, and consumer behavior in the Indonesia.
  • Manage relationships with external agencies and vendors

QUALIFICATIONS, SKILLS & EXPERIENCE

  • Bachelor's degree in Marketing, Business, or a related field
  • Min 5 years of experience in digital marketing, with at least 2 years in performance marketing
  • Proven track record of managing multi-channel paid campaigns with measurable ROI
  • Strong analytical skills and data-driven mindset
  • Proficiency in tools like Google Ads, Meta Ads Manager, Google Tag Manager, SEMrush, Ahrefs
  • Excellent communication and project management skills

PREFERRED COMPETENCIES & ATTRIBUTES

  • Familiarity with Indonesian student and parent behavior and the digital landscape
  • Experience in budget forecasting and digital planning
  • Knowledge of email marketing automation and CRM platforms

Job Type: Full-time

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