Digital Marketing Specialist

1 week ago

Jakarta, Jakarta, Indonesia Jay Ecommerce Indonesia Full time

Job Summary

We are looking for an experienced
Digital Marketing professional
with a strong background in the
beauty retail industry
, capable of managing and scaling
monthly advertising budgets
across performance and branding channels. This role is responsible for driving revenue growth, customer acquisition, and brand presence through data-driven digital strategies.

Key ResponsibilitiesPerformance & Growth Marketing

  • Plan, manage, and optimize
    monthly digital advertising budgets ≥ IDR 10 billion
  • Own end-to-end performance across Meta Ads, Google Ads, TikTok Ads, Shopee Ads, Tokopedia Ads
  • Drive key metrics: ROAS, CAC, GMV, AOV, Conversion Rate, Retention
  • Lead campaign strategy for mega campaigns, product launches, flash sales, and brand campaigns

Strategy & Execution

  • Develop full-funnel digital marketing strategies (awareness → conversion → retention)
  • Align digital campaigns with commercial calendar, promo mechanics, and inventory
  • Collaborate closely with E-commerce, Brand, CRM, and Creative teams

Analytics & Reporting

  • Analyze campaign performance and provide actionable insights
  • Build weekly & monthly performance reports for management
  • Use data to continuously test, iterate, and scale winning strategies

Team & Stakeholder Management

  • Manage internal digital/performance team and/or external agencies
  • Set clear KPIs and performance benchmarks
  • Coordinate with platform partners (Meta, Google, TikTok, Marketplace AM)

RequirementsExperience

  • 2–5+ years
    of experience in Digital Marketing / Performance Marketing
  • Proven experience managing ads budget ≥ IDR 10 billion/month
  • Strong background in beauty, skincare, cosmetics, or FMCG retail
  • Experience in E-commerce & Marketplace ecosystem
    (Shopee, Tokopedia, TikTok Shop)

Skills & Expertise

  • Deep understanding of
    paid media, performance optimization, attribution, and funnel strategy
  • Strong analytical skills; data-driven and numbers-oriented
  • Hands-on experience with campaign scaling and efficiency improvement
  • Ability to work in a fast-paced, target-driven retail environment

Leadership & Mindset

  • Strategic thinker with strong execution capability
  • Commercially minded with P&L awareness
  • Comfortable working with senior management and cross-functional teams

Preferred Qualifications

  • Experience in
    high-growth beauty brands or omnichannel retail
  • Familiar with CRM, retention marketing, and loyalty strategies
  • Experience managing large teams or multi-agency setups

Key Success Metrics

  • Revenue & GMV growth
  • ROAS & marketing efficiency
  • Customer acquisition & retention
  • Successful scaling of ad spend with sustainable profitability

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