Digital Trading
2 weeks ago
Key Responsibilities
- Digital Trading & Revenue Management
- Lead programmatic trading across DSPs (DV360, The Trade Desk, Xandr, Amobee, etc.) with strong focus on ROI and efficiency.
- Monitor and optimize campaigns against client KPIs (ROAS, CPA, CPM, CTR, VTR).
- Track and extract rebates, volume discounts, and incentives from DSPs, SSPs, and ad tech partners.
- Ensure accurate revenue recognition, margin protection, and reporting of trading gains.
- Develop trading playbooks and SOPs for consistent campaign execution and performance.
- Partnerships & Commercial Negotiations
- Build strong relationships with DSPs, SSPs, data partners, and publishers to unlock financial incentives.
- Negotiate annual trading agreements, rebates, and value-added benefits (e.g., credits, free data, tech support).
- Benchmark rates, identify cost-saving opportunities, and ensure competitiveness in the market.
- Liaise with Finance and Leadership teams to track rebate performance vs. annual targets.
- Programmatic Sales Enablement
- Work closely with Client Servicing & Planning teams to develop programmatic-first solutions for clients.
- Train and coach internal teams on programmatic benefits, trading strategies, and sales narratives.
- Create proactive sales materials (case studies, benchmarks, pricing models) to support client pitches.
- Support teams in client meetings to explain trading mechanics, KPIs, and commercial value.
- Collaborate with Business Development to integrate programmatic offerings into proposals.
- Data, Technology & Innovation
- Leverage DMPs, data marketplaces, and analytics tools to enhance targeting and personalization.
- Drive adoption of new programmatic features (CTV, DOOH, audio, commerce media, retail media).
- Explore AI-driven optimization, predictive bidding, and audience modeling.
- Recommend tech stack improvements to drive efficiency and scale.
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