KOL Strategist

11 hours ago


Jakarta, Jakarta, Indonesia Facetology Full time

#BeOneofOurFaces

Joining
FACETOLOGY
means becoming part of a dynamic beauty brand. We are a human-centric environment, driven by the purpose of enhancing quality of life through our products.

As a KOL Strategist, you will:

  • Develop strategic KOL briefs aligned with trends to maximize FYP potential and campaign performance.
  • Coordinate with KOL Specialists to achieve monthly targets for quantity, impressions, and brief output.
  • Design KOL distribution strategies across tiers for each campaign.
  • Oversee campaign-related KOL content to ensure clear, engaging, and brand-accurate messaging.
  • Analyze KOL effectiveness, monitor campaign results, and optimize for lower CPM and stronger outcomes.
  • Support and nurture the KOL team to maintain strong collaboration and performance.

Requirements:

  • 1–5 years of experience in KOL strategy, influencer marketing, or related fields.
  • Strong experience in creating strategic briefs and evaluating performance.
  • Creative thinking with the ability to identify social trends and apply them to campaign strategy.
  • Skills in KOL management, community handling, and crisis mitigation.
  • Excellent collaboration skills with a humble, proactive, and can-do attitude.
  • Experience in beauty or lifestyle brands is highly preferred (Labore, Skin Game, COSRX, and similar).
  • Fluent in Bahasa Indonesia and English.


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