Digital Marketing Strategist

1 week ago

Jakarta, Jakarta, Indonesia PT Laneige Indonesia Pacific Full time
JOB SUMMARY

This role is responsible for driving integrated marketing strategies and managing brand communications to achieve measurable growth. The position combines strategic planning, digital media execution, influencer and event management, and public relations coordination.

KEY RESPONISIBILITIES:

Marketing Strategy:

  1. Lead strategic 360° marketing campaigns that deliver measurable brand and sales growth.
  2. Collaborate with the Brand General Manager (BGM) to monitor Marketing A&P through accurate monthly implementation and productivity.
  3. Assist BGM in managing the annual marketing calendar based on IMC and SUB campaigns, channel activations, and programs; ensure seamless execution across functions.
  4. Coordinate cross-functional teams to guarantee marketing initiatives align with global standards.
  5. Conduct active market and competitor analysis to develop forward-thinking strategies.

Digital & Offline Marketing:

  1. Plan and execute paid digital media campaigns (Meta, TikTok, Shopee, Google) to maximize reach, engagement and conversion, with strategies tailored by funnel stage.
  2. Select, brief, and manage influencer partnerships and content creation to enhance brand image and drive organic engagement.
  3. Lead offline and online events and activations (IMC, Pop-Ups, Mega Campaigns) that generate buzz and audience participation; liaise with key retailers and vendors, and oversee on-ground execution.
  4. Consolidate marketing activities into strategic calendars, monitor KPIs, and report insights to optimize future performance.

Public Relations & Affiliate Marketing:

  1. Coordinate PR seeding and content creation to build brand awareness and credibility; distribute press releases and media materials for IMC campaigns.
  2. Manage agencies for PR kit preparation, delivery, and influencer briefs; ensure tracking of social media coverage and media clippings.
  3. Support planning and coordination of KOL collaborations across platforms (Instagram, TikTok); monitor posting schedules and engagement metrics.
  4. Oversee offline and online event coordination, including vendor and agency management, invitations, post-event analysis, and social coverage evaluation.
  5. Build and maintain strong relationships with top-tier media to secure long-term partnerships.
  6. Conduct monthly competitor reviews and post-mortem analyses of marketing activities.
QUALIFICATIONS:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 3-5 years of experience in Brand Management, Marketing or communications role, preferably in the FMCG or retail industry
  • Strong understanding of marketing principles (SNS channel), including digital marketing, social media, and content creation
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
  • Proficient in data analysis and reporting, with the ability to interpret and present insights
  • Strategic thinker with the ability to manage a diverse portfolio of brands
  • Creativity and a keen eye for detail to develop engaging and visually appealing marketing materials
  • Excellent business acumen, good understanding of the market and all trade sectors as well as proven success track record in Brand Growth
  • Adaptability and the ability to work in a fast-paced, dynamic environment
  • Strong understanding of IMC strategies, media buying, influencer management, and event activation.

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