Brand Activation Manager
1 week ago
Deliver specified business targets (strong brand equity, volume, net profit, market share) through the development and execution of all brand strategies and plans.
Manage and monitor consumer insight studies. Co-ordinate with brand teams and research agencies.
No
Key Result
Key Activities
1
Annual Operating Plan, Strategic Brand
- Assisting MM in developing Annual Operating Plan for Bintang Line Extensions
2
Brand Equity Building
- Ensure sustainable Top of Mind position of Brand Bintang by ensuring smooth implementation of brand engagement initiatives.
3
Sales volume and market share
- Ensure continuous efforts on searching for ways to build volume and share.
5
Optimal Agency services
- Create agency brief and scope of work.
6
Brand Competitiveness and growth
- Continuously assess brand performance vs. consumer value, evaluate against competitors, based on data from Consumer Insight Manager.
Effective and efficient Marketing spending
- Liaise closely with Sales team to ensure best in market execution.
- Carefully control, evaluate and assess potential brand volumes in different parts of the territory.
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