Country Marketing Director, Indonesia

6 days ago

Jakarta, Indonesia Visa Full time

Company Description

Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.

When you join Visa, you join a culture of purpose and belonging - where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world - helping unlock financial access to enable the future of money movement.

**Join Visa: A Network Working for Everyone.**

**Job Description**:
**The Role**

The Country Marketing Director for our business in Indonesia is accountable for the management of the Brand, solutions and client marketing activities within the country.

You will work as a key member of the Indonesia Country Team to accelerate business growth, with a P&L mindset focused on optimizing team performance and marketing investment. You will drive customer centricity within the organization by understanding the evolving payment ecosystem and changing consumer needs.

You will have a dual reporting line to both IPVMC (Indonesia, Philippines, Vietnam & Laos, Myanmar, & Cambodia) Cluster Marketing Head, as well as Indonesia Country Manager. You will be supervising Indonesia s marketing manager, with him/her reporting directly into you.

**Responsibilities**

**Brand, Solutions & Campaign Management**
Locally adapt marketing strategies for the Visa brand, products and capabilities building innovative and highly effective marketing programs to drive revenue, adoption of new solutions by clients and consumers, and increased brand vitality.
- Lead Indonesia marketing team to execute marketing plans, working collaboratively across functional teams and IPVMC in-country marketing teams
- Implement evidence-based strategic marketing plans for Indonesia market to achieve key business metrics based on country priorities
- Effectively develop & strengthen Indonesia marketing team capabilities that grows and guides Visa marketing in Indonesia market with digital and social at the core
- Continue to evolve digital adoption and usage, building team capability and seeking opportunities to co-create with agencies, internal stakeholders and external partners
- Management responsibility for Indonesia market media and creative agencies, look for scalable creative solutions across IPVMC and drive efficiencies
- Overall management responsibility for Indonesia relationships with key social platform partners including Facebook, Google, Twitter, Instagram and local country platforms
- Manage the sponsorship portfolio including Indonesia implementation of global platforms including FIFA & Olympics and local partnerships. Prepare and negotiate contracts for approval by the IPVMC cluster head of Marketing. Evaluate effectiveness and communicate outcomes, learnings and best practice
- Manage, forecasting and financial reporting
- Drive excellence in project management and optimize ROI
- Consult and liaise with clients on integrating client requirements into creative development and execution

Display Visa values, behaviors and leadership principle in interactions with all internal and external stakeholders.

**Client Marketing - with support from IPVMC Cluster Marketing Lead**
- Work extensively with Head of Client Relationship Management, Head of Merchant Sales and Solutions, Head of Product and Head of VCA in Indonesia to define individual client business objectives and priorities in order to develop and deliver insightful and impactful marketing strategies as part of the Visa 360 offering.
- Build, train and strengthen client marketing capabilities and to deepen issuing and merchant client relationships, providing marketing strategy through to activation including optimal use of Visa capabilities and assets (VAS)
- Provide tailored, marketing strategy and activation input to client RFPs
- Establish a high touch client servicing model aligned with the Indonesia country strategy/operating model and individual client s needs, including developing agreed client marketing plans, weekly / monthly / quarterly / yearly internal client team engagement, across marketing teams with all key clients.

**People Leadership and Management**
- Drive effective leadership through leading and coaching a Marketing team in developing and ensuring implementation of team goals aligned with the country goals and the functional goals
- Collaborate directly with functions (finance, product, marketing, government relations, merchant sales & solutions, corporate relations, legal, compliance etc.), to ensure that each function contributes to and supports the execut

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