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Senior Manager Brand Marketing and Gtm

3 weeks ago

Jakarta, Indonesia Prudential plc Full time

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

**Responsibilities**:

- Strategic Leadership: Develop and lead the execution of advanced brand marketing and GTM strategies that align with overall business objectives.
- Team Leadership: Manage and mentor a team of marketing professionals, fostering a culture of innovation and high performance.
- Market Analysis: Conduct in-depth market analysis to identify opportunities and threats, and adjust strategies accordingly.
- Cross-Functional Collaboration: Work closely with product development, sales, and other departments to ensure cohesive and effective marketing strategies.
- Budget Oversight: Oversee the marketing budget, ensuring optimal allocation of resources to maximize ROI.
- Performance Metrics: Establish and monitor key performance indicators (KPIs) to measure the success of marketing initiatives and make data-driven adjustments.

Competencies:

- Strategic Vision: Ability to develop and implement long-term marketing strategies.
- Leadership: Strong leadership skills with the ability to inspire and guide a team.
- Analytical Skills: Advanced analytical skills to interpret complex data and market trends.
- Communication: Exceptional communication skills, both written and verbal, including the ability to present to senior leadership.
- Innovation: Ability to drive innovative marketing solutions and stay ahead of industry trends.
- Collaboration: Strong ability to work cross-functionally and manage stakeholder relationships.

Performance Metrics:

- Strategic Impact: Effectiveness of marketing strategies in achieving business goals.
- Team Development: Success in developing and retaining top marketing talent.
- Market Share Growth: Increase in market share and brand presence.
- Budget Management: Efficiency in managing the marketing budget and maximizing ROI.
- Campaign Performance: Success of marketing campaigns as measured by KPIs such as engagement, conversion rates, and revenue growth.
- Stakeholder Satisfaction: Positive feedback from internal and external stakeholders.

Responsibilities:

- Strategic Leadership: Develop and lead the execution of advanced brand marketing and GTM strategies that align with overall business objectives.
- Team Leadership: Manage and mentor a team of marketing professionals, fostering a culture of innovation and high performance.
- Market Analysis: Conduct in-depth market analysis to identify opportunities and threats, and adjust strategies accordingly.
- Cross-Functional Collaboration: Work closely with product development, sales, and other departments to ensure cohesive and effective marketing strategies.
- Budget Oversight: Oversee the marketing budget, ensuring optimal allocation of resources to maximize ROI.
- Performance Metrics: Establish and monitor key performance indicators (KPIs) to measure the success of marketing initiatives and make data-driven adjustments.

Competencies:

- Strategic Vision: Ability to develop and implement long-term marketing strategies.
- Leadership: Strong leadership skills with the ability to inspire and guide a team.
- Analytical Skills: Advanced analytical skills to interpret complex data and market trends.
- Communication: Exceptional communication skills, both written and verbal, including the ability to present to senior leadership.
- Innovation: Ability to drive innovative marketing solutions and stay ahead of industry trends.
- Collaboration: Strong ability to work cross-functionally and manage stakeholder relationships.

Performance Metrics:

- Strategic Impact: Effectiveness of marketing strategies in achieving business goals.
- Team Development: Success in developing and retaining top marketing talent.
- Market Share Growth: Increase in market share and brand presence.
- Budget Management: Efficiency in managing the marketing budget and maximizing ROI.
- Campaign Performance: Success of marketing campaigns as measured by KPIs such as engagement, conversion rates, and revenue growth.
- Stakeholder Satisfaction: Positive feedback from internal and external stakeholders.