Product Marketing Manager Lead

1 week ago


Jakarta, Indonesia GO-JEK Full time

**About the role**

This role reports directly to the GoPay Head of PMM Money Management with the goals to build a strong foundation of overall GoPay penetration through liquidity, money transfer, bill payment, investment and digital banking initiatives. This role works closely with Money management cross functional team (business strategy, product, growth, research, analyst, corporate affair, brand, etc) to manage end to end marketing initiatives with the aim of building GoPay to become the hub of users’ money management.

**What You Will Do**:

- Grow GoPay penetration through: (1) liquidity efforts, helping users to have easy access to sources of fund for payment transactions, (2) money transfer efforts, helping to make money movement easier for users
- Grow penetration of our new strategic partnership through end to end marketing efforts across platforms
- Manage end to end user facing campaign development from user profile and insights understanding, product magic understanding, GTM plan & strategy, creative development, media strategy, social media strategy and impact analysis for users money management needs (i.e. top up, send money, manage spending).
- Evaluate, track, improve and optimize adoption rate throughout the user funnel from awareness to conversion.
- Responsible for managing overall project marketing budget & spend
- Work with the research team in designing, gathering, & synthesizing user insights towards feature/product/brand.
- Optimize feature adoption & retention by improving user experience together with Product Manager, UX team, Growth Lead, BI, Consumer Risk, & Research.
- Actively collaborate across function & streams (Business Intelligence, CRM, Performance Marketing, Social Media, Brand, Creative & Content, Growth, Risk, Corporate Affair, CCU, and Product Manager) on campaign end to end planning, briefing, execution, campaign monitoring, analysis, and reporting.
- Identify the most suitable marketing media channels and target segment for each marketing initiative to manage user communications through targeted channels such as CRM (in-app channels), paid social media, or offline media.
- Work closely with the Growth Lead on building & executing experiment plans on adoption/retention initiatives, & scale up if successful.

**What You Will Need**:

- 8-12 years experience in marketing strategy or related field, preferably from fintech background
- BA/MS in Management, Communication, preferably with Marketing concentration or related major
- Strong analytical skill, comfortable with data processing
- Strong in marketing or campaign execution
- Strong in media channel & communication strategy
- Have experience on go-to market strategy creation and implementation and/ or branding campaign,
- Have experience in marketing program focus in acquisition
- Have experience managing marketing budget
- Strong cross-functional team communication & coordination
- Ability to write, read and speak fluent English

**About the team**:
Our GoPay Marketing team consists of 30+ people based in Jakarta who are experts in product marketing, branding, social media management, and content creation. This is a very close-knit group who represent the voice of the users to ensure they are heard and actioned on to enable sustainable business growth.

We like to visualize ourselves like a small yet powerful engine that will drive the growth of GoPay users across multiple day to day use cases, making us one of those highly critical apps day users simply cannot live without. We take the time to understand the various needs and preferences within our Gojek ecosystem (consisting predominantly of our customers, driver-partners, and merchant-partners), rely on numbers and data-points, and build off what makes our products unique in order to formulate our market strategy and path forward as a team.

Our team is driven by our shared mission to provide financial inclusion for every Indonesian, anytime, anywhere. We strive to help them live a better life through providing easy financial access and services. After all, it’s said that people don’t buy what you do, people buy why you do it.

The COVID era has been a challenging time for a lot of us, so our team has been taking time on our calls to trade advice on the best ways to keep sane with this new work set up. We're a very close team made up of bookworms, gamers, coffee drinkers, and Netflix watchers. We look out for one another, and work together to get the job done.

**About Us**

Gojek is a Super App. It’s one app for ordering food, commuting, digital payments, shopping, hyper-local delivery, and dozen other products. It is Indonesia’s first and only decacorn. It's also the only Southeast Asian startup to be part of Fortune's list of 'Companies That Changed The World.'

**Our Mission**: To create and scale positive socio-economic impact for our customers, driver-partners, business and MSMEs.

As of 2021, Gojek processed more than $9 billion annualised gros



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