Product Management Lead

4 weeks ago


Jakarta, Indonesia PT BASF Distribution Indonesia Full time

**O**bjecti**v**es of t**h**e **P**osi**t**ion**
- Provide Brand Strategy in alignment with Crop Strategy & Sales strategy to be implemented by sales people in the field.
- Collaborate with Field Marketing, Sales, and Field Technical Service Team to drive Brand(s) Penetration in the market

**M**ain** Areas of Responsibilities and Key Activities**

**Brand Plan & Strategy**
- Analyze market to develop brand plan to deliver sales & market share growth in short and longer term: market segmentation, opportunity sizing, product positioning, long term forecasting.
- Driving New Product Launch to drive farmers & retailers penetration: Guard railing NPL project management, ensuring On Time In Full launch execution, determining the right launch strategy (winning UVP, Price-Pack Architecture, GTM, Promotion Strategy), and monitoring the execution to deliver desired progress.

**Driving the Business**
- Deliver sales & share growth set for short and long term, as shared target across commercial functions.
- Provide Protocols / technical guidelines based on R&D recommendation for product demo promotions with clear value to offer.
- As “Consult” role, work with Marketing Communications, to plan campaign with the key messaging that highly relevant to the farmers, set measurable KPIs, ensure executions, and evaluate impact of each campaign.
- As “Consult” role, work with Field Marketing to plan on the ground promo activities with streamlined crop strategy while keeping relevance in respective areas.
- Collaborate with Field Marketing, Sales, and R&D team to continuously address business challenges in the field.
- Own annual Market Performance target: Manage net pricing, monitor COGS movement, manage A&P to ensure effective & efficient spending, track P&L movements.

**Job Requirements**
- Bachelor degree in Agriculture or related major
- Min. 5 years of experience in Agricultural product area. (e.g. fungicide, insecticide, or herbicide segment both rice, field crop, or vegetables)
- Preferably to have experience as product manager / in leading product launch execution before.
- Field job experience is a plus point
- Good understanding about Agricultural industry
- Good analytical and critical thinking
- Good Strategic thinking and planning
- Sufficient knowledge about Product management
- English fluency (Passive, at minimum)
- Good communication & presentation skill
- Good interpersonal skill


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