Executive, Marketing

2 weeks ago

Tangerang, Indonesia AirAsia Full time

**
Develop and execute brand marketing campaigns on B2C channels**:

- Collaborate with a media agency to design 360 integrated marketing buys that align with AirAsia Indonesia's business objectives.
- Drive campaigns on owned routes & channels to meet sales targets.
- Create Campaign creative/EDM/Landing page concept & brief as per campaign requirements.
- Enhance direct sales traffic through benchmarking with Google Analytics.
- Utilize analytics to enhance marketing decision-making with media agencies and internal stakeholders.
- Has sound understanding & knowledge of brand management, capable to propose strategy, copy and approach in supporting the manager to execute brand plans.
- Monitor progress of campaigns using various metrics and responsible for producing, and compiling performance reports.

**Assist broader Comm team functions**:

- Coordinate with PR/media channels on press releases and campaigns.
- Collaborate with the creative to develop assets and merchandise in accordance with market requirements.
- Act as brand guardian for AirAsia when dealing with external parties.
- Establish and cultivate long-term working relationships with Key Opinion Leaders (KOLs). Prior experience in KOL management or existing industry contacts is a significant advantage.

**Assist commercial planning with market outreach**:

- Drive growth from new and ad-hoc opportunities.
- Work with external stakeholders (tourism boards, etc.) on joint campaigns to expand the market.
- Execute campaigns in alignment with S&D (travel fair) planning directions.

**Qualifications and Requirements**:

- Degree in mass comm, marketing, or business preferred
- Strong digital marketing and analytics skill sets including Google Analytics, marketing analytics, CRM
- Experience within the airline, OTA Marketing/Sales campaigns, travel distribution, hospitality, or similar consumer goods business is ideal.
- Commercially minded with an eye for detail and a passion for good design.
- Ability to manage multiple projects, both tactical and strategic in nature in a fast-paced environment - achieving both time and budgetary deadlines.
- A love for travel, and a keen understanding of different cultures.
- Strong presentation, oral, and written communication skills in English.
- Ability to work under pressure and independently.
- Problem-solving skills and an efficiency-oriented mindset.
- Min 3 to 4 years of working experience.
- Strong teamwork skills are required.

**We are all different** - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

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