Marketing Specialist
4 days ago
**Paid Marketing Specialist (Contractor, Full Time)**
**About Us**
Style Theory is a dynamic fashion subscription platform dedicated to providing endless style choices through sustainable fashion. As we continue to expand, we're looking for a results-driven **Paid Marketing Specialist** to manage and optimize our digital ad campaigns with a strong focus on Meta (Facebook and Instagram), TikTok, and Google Ads (starting in January).
**Role Overview**
As the Paid Marketing Specialist, you will own the technical aspects of our paid media campaigns, with a primary focus on Meta in the initial months. You'll strategically allocate budgets to achieve target cost-per-acquisition (CPA), execute testing with clear metrics, and adjust strategies based on data-driven insights. This role emphasizes technical expertise over creative input, as we have a dedicated copywriter and designer.
**Key Responsibilities**
- **Budget Allocation**: Distribute provided budgets effectively across ads to meet targeted CPA.
- **Technical Setup & Tracking**: Ensure tracking is in place to accurately measure campaign performance; troubleshoot any technical issues related to tracking.
- **Testing & Optimization**: Run and analyze A/B tests, reporting on results and implementing learnings for campaign refinement.
- **Strategic Planning**: Provide strategic recommendations to reach monthly goals, refining tactics based on performance data.
- **Shopify Landing Pages**: Use Shopify to create dedicated landing pages when needed to support campaign conversions.
**Required Skills & Experience**
- **Paid Media Expertise**: Strong proficiency in Meta Ads, with experience in TikTok Ads and Google Ads preferred.
- **Technical Skills**: Proven ability to set up, monitor, and troubleshoot tracking systems.
- **Shopify Knowledge**: Comfortable creating dedicated landing pages on Shopify as needed.
- **Analytical Mindset**: Skilled at analyzing data and metrics to drive informed decisions.
- **Clear Communication**: Ability to communicate insights and recommendations in a clear, concise manner.
- **Realistic Goal-Setting**: Skilled in setting achievable targets and managing expectations.
If you’re technically skilled, data-driven, and ready to dive into our paid marketing campaigns, we’d love to hear from you
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