Product & Brand Senior Manager
1 week ago
**Job Descriptions**:
- Develop and implement brand marketing strategies to enhance brand equity and market share.
- Lead 360-degree marketing campaigns, ensuring alignment across all channels (digital, ATL, BTL, trade marketing).
- Monitor brand performance and adjust strategies based on market data and consumer insights.
- Work closely with R&D, sales, and supply chain teams to ensure product-market fit.
- Develop and manage marketing budgets, ensuring cost efficiency and ROI-driven spending.
- Analyze campaign performance and optimize spending based on key performance indicators
- Monitor market trends and competitive activities to maintain a competitive edge.
- Conduct post-campaign analysis and refine future strategies based on learnings.
- Manage relationships with creative agencies, media partners, and external vendors.
- Train and guide junior team members on brand strategy best practices.
**Job Requirements**:
- Bachelor’s/Master’s degree in Marketing, Business, or a related field.
- 5-8 years of experience in brand management/product marketing, experience in a FMCG environment is a must.
- Have experience in leading a team.
- Proven expertise in brand marketing strategy, consumer insights, and campaign execution.
- Strong understanding of budgeting, P&L management, and financial forecasting.
- Experience in managing multi-channel marketing campaigns (digital, ATL, BTL, trade).
- Proficiency in market research tools.
- Excellent analytical skills, problem-solving ability, and strategic mindset.
- Strong communication and stakeholder management skills.
- Experience working with agencies, cross-functional teams, and senior leadership.
- Evermos is committed to providing an inclusive environment where equal opportunities are available to all applicants regardless of race, color, religion, gender, national origin, disability, age, genetic information, marital status, pregnancy, or related condition. We will not tolerate discrimination or harassment based on any of these characteristics._
- We also emphasize the importance of diversity in all aspects of employment including recruitment, hiring, promotions, training, and organization operations._
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