Digital Marketing Strategist

1 week ago


Jakarta, Jakarta, Indonesia Kuaishou Group Full time

Kuaishou Group is a leading internet technology company that focuses on short video sharing and online entertainment services.

As a Senior Marketing Manager, you will be responsible for planning and implementing integrated marketing activities for Kwai in the Indonesian region. This includes collaborating with the local market team to boost the brand's offline reputation and influence, and enhancing the brand image for both C-end and B-end users.

Key Responsibilities
  • Develop and execute growth marketing strategies to drive organic growth and conversion of the platform.
  • Create pan-entertainment marketing directions based on domestic and local entertainment insights and research.
  • Output commercial content solutions through marketing packaging and support the investment promotion planning of commercial brand activities.
Requirements
  • At least 3 years of work experience in marketing related to internet platforms, with overseas marketing experience preferred.
  • Strong understanding of marketing methods and content forms of domestic platforms, with ability to output localized marketing ideas based on local insights.
  • Fluency in English and proficiency in using business English in daily work.
  • Ability to withstand pressure and adapt quickly to iterations and changes.


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