Senior Marketing Director
6 days ago
Job Description
- Responsible for Planning and Execution: Oversee the planning, implementation, and monitoring of marketing activities to enhance product performance.
- Create Comprehensive Marketing Plans: Develop 360-degree marketing concepts that align with business objectives.
- Manage Budgets: Organize and monitor ATL, BTL, and A&P budgets to ensure optimal resource allocation.
- Monitor Brand Development: Daily and monthly analysis of brand development to identify opportunities and challenges.
- Market Research and Analysis: Monitor market trends, research consumer markets, and competitors' activities to inform strategic decisions.
Minimum Requirements
- Education: Minimum Bachelor's Degree in Marketing.
- Experience: At least 8 years of working experience as a Brand or Product Manager.
- Industry Experience: Experience in the FMCG industry is mandatory.
- Skills: Good aesthetic sense and ability to use digital editing software.
- Preferred Qualifications: Experience in advertising agencies and/or handling TVC promotions.
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