Brand Leadership Director

4 days ago


Tangerang, Banten, Indonesia ENGINEERINGUK Full time

With 3.4 billion people in over 190 countries using our products every day, we are a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us.

This role sits in the Global Lifebuoy BG Marketing team and will primarily focus on driving unmissable brand superiority and long term growth of Lifebuoy in Indonesia and Vietnam.

The Senior Global Brand Manager reports to the Global Brand Lead who will be based in Indonesia and will support across product, communications & strategy.

Main Responsibilities
  1. Lead, inspire, and coach a team of 2 Assistant Brand Managers, all co-located in Jakarta, Indonesia.
  2. Develop the strategic vision and growth roadmap for Lifebuoy growth in Indonesia and other SEA countries and execute the plans.
  3. Partner with cross-functional teams to ensure a robust innovation funnel across all platforms for Indonesia and Vietnam.
  4. Collaborate with agency partners to craft winning communication with best-in-class digital and content strategies.
  5. Manage Lifebuoy's brand performance, challenges, and opportunities in each of the markets to tailor the activity plan and strategy to win.
  6. Be accountable for the analysis of the brand's performance in the cluster and competitor intelligence.


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