Digital Marketing Director
3 days ago
Job Title: Head of Online Marketing
">We are seeking an experienced professional to join our team as a Head of Online Marketing. The successful candidate will be responsible for driving the growth of our e-commerce platform and leading our digital marketing efforts.
">About the Role
">- Develop and execute the overall e-commerce strategy in alignment with the company's business objectives.
- Drive the growth of the e-commerce platform, aiming for profitability and increased market share through effective online sales performance management.
- Oversee online sales performance, ensuring the achievement of revenue targets and sales KPIs.
Key Responsibilities
">- Develop and implement pricing strategies, promotional plans, and discount policies to maximize revenue and profitability.
- Lead digital marketing efforts across various channels, including SEO, SEM, email marketing, social media, affiliate marketing, and influencer partnerships.
- Develop and execute customer acquisition and retention strategies, utilizing data-driven insights to optimize campaigns.
- Oversee content creation for product listings, landing pages, and promotional materials to ensure brand consistency and high-quality user experience.
Requirements
">- Bachelor's degree in Business, Marketing, Digital Marketing, or a related field.
- A minimum of 8 years of experience in e-commerce, with a focus on sales and digital marketing.
- Proven experience in managing and growing online sales channels.
- Proficiency in e-commerce platforms, such as Shopify and Magento, CRM systems, and digital marketing tools.
- Excellent knowledge of digital marketing strategies and tools, including Google Analytics, SEO, SEM, PPC, and email marketing.
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