Digital Marketing Director

3 days ago


Jakarta, Jakarta, Indonesia Monroe Consulting Group Full time

Job Title: Head of Online Marketing

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We are seeking an experienced professional to join our team as a Head of Online Marketing. The successful candidate will be responsible for driving the growth of our e-commerce platform and leading our digital marketing efforts.

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About the Role

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  • Develop and execute the overall e-commerce strategy in alignment with the company's business objectives.
  • Drive the growth of the e-commerce platform, aiming for profitability and increased market share through effective online sales performance management.
  • Oversee online sales performance, ensuring the achievement of revenue targets and sales KPIs.
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Key Responsibilities

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  • Develop and implement pricing strategies, promotional plans, and discount policies to maximize revenue and profitability.
  • Lead digital marketing efforts across various channels, including SEO, SEM, email marketing, social media, affiliate marketing, and influencer partnerships.
  • Develop and execute customer acquisition and retention strategies, utilizing data-driven insights to optimize campaigns.
  • Oversee content creation for product listings, landing pages, and promotional materials to ensure brand consistency and high-quality user experience.
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Requirements

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  • Bachelor's degree in Business, Marketing, Digital Marketing, or a related field.
  • A minimum of 8 years of experience in e-commerce, with a focus on sales and digital marketing.
  • Proven experience in managing and growing online sales channels.
  • Proficiency in e-commerce platforms, such as Shopify and Magento, CRM systems, and digital marketing tools.
  • Excellent knowledge of digital marketing strategies and tools, including Google Analytics, SEO, SEM, PPC, and email marketing.


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